DLKW Lowe London, United Kingdom Full Service

DLKW Lowe Creative Work

Production Company
Campaign The Great Daffodil Appeal 2011
Advertiser Marie Curie Cancer Care
Brand Marie Curie Cancer Care
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Tagline What does your daffodil say ?

DLKW Lowe created the spot which features Alison Steadman, whose mother who died from cancer was cared for by Marie Curie nurses during her final months. The campaign highlights the daffodil as the emblem of the charity and the actress explains that she wears hers as a thank you to those nurses for their support. She asks “What does your daffodil say?” as viewers are asked to show their support for the charity by wearing a daffodil, whatever their reason.


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Media Type Television & Cinema
Creative Director
Art Director
Actor / Celebrity

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