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DoH - "Dementia" - DLKW Lowe

  • Dementia
  • DoH
  • Department of Health
  • DLKW Lowe
  • United Kingdom
  • Tackle Dementia
Product CategoryDisease Awareness, Support Groups & Associations
LanguageEnglish
Date of First Broadcast/PublicationMarch 4, 2011
Media TypeTelevision
Awards ACT Responsible Tributes, 2011 () for
Art Director Remco Graham
Copywriter Richard Holmes
Director Neil Harris
Production Company Smuggler
Account Planner Charlie Snow
Advertising Manager Max Howard

Story

The TV advert tells the story of a daughter who becomes concerned after noticing her father's memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.

Concept

<!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The Department of Health has launched a new advertising campaign, urging people to spot the early signs of dementia and to get early diagnosis.