We fit - “'We fit' idents”
Halfords
| Title | 'We fit' idents |
| Agency | DLKW Lowe |
| Advertiser | Halfords |
| Brand | We fit |
| Product Category | Automotive Accessories & Services |
| Campaign Name | 'We fit' idents |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | August 4, 2012 |
| Media Type | Television |
| Director |
James Haworth |
| Producer |
Justin Edmund-White |
| Account Director |
Charlotte Wolfenden |
| Account Planner |
Alex Huzzey |
| Editor |
Adam Spivey |
| Advertising Manager |
Gerry Murphy |
| Advertising Manager |
Andrew Brotherton |
| Production Company |
The Sweet Shop |
| Editing Company |
The Platform |
| Post Production |
Treacle |
| Audio Post Production |
Scramble Sound |
Story
To promote Halfords' 'We fit' instore service DLKW Lowe has produced a new set of idents for the Dave channel. They feature four different characters trying and failing to make their own video 'how to guides' on various aspects of basic car maintenance.
