DLKW Lowe London, United Kingdom Full Service

DLKW Lowe Creative Work

Title "Be Sensible"
Agency DLKW Lowe
Production Company Academy Films
Editing Company Final Cut
Post Production Finish TV
Audio Post Production Wave Studios
Campaign Be Sensible
Advertiser The Trainline.com
Brand trainline.com
Date of First Broadcast/Publication 8/2012
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises

The campaign is intended to remind British train travellers that it’s easy to save money on tickets with thetrainline.com and that you’d be mad – quite literally - to pay more money than you need to on your train tickets.


Continuing to demonstrate their sense of humour, the ad begins with a typically British train carriage until a very excited business man bursts into the carriage and manically announces that you can save heaps of cash by booking train tickets in advance on thetrainline.com.  Complete chaos and pandemonium ensues as each passenger shows their frustration at wishing they had known this before in different ways.  There is one passenger in the carriage that has been ‘sensible’ though and bought her train tickets in advance online.  As she sits back and relaxes in the middle of the mayhem we are reminded to ‘Be sensible – book on thetrainline.com’.

Tagline Be sensible – book on thetrainline.com.
Media Type Television
Market United Kingdom
Creative Director Mr. Richard Denney
Creative Director Mr. Dave Henderson
Art Director Mr. Christian Sewell
Copywriter Mr. Andy Mcananey
Director Si & Ad
Agency Producer Ally Dean

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