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DLKW Lowe Creative Work

Title "Live a Challenging Life"
Agency DLKW Lowe
Production Company Academy Films
Audio Post Production 750 mph
Campaign Live a Challenging Life
Advertiser Royal Air Force
Brand RAF Reserves
Date of First Broadcast/Publication 9/2012
Business Sector State Employment, Forces & Police Recruitment
LanguageEnglish
Story

The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. 

Philosophy

The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have. 

Media Type Cinema
Post Production The Mill London
Executive Creative Director Mr. Dave Henderson
Executive Creative Director Mr. Richard Denney
Creative Team Mr. Andy Mcananey
Creative Team Mr. Christian Sewell
Director Niall O’Brien
Account Planner Ms. Sandya Piyasena
Agency Producer Ms. Trudy Waldron
Advertising Manager Andy Richards
Advertising Manager Mr. David Ogden

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