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DLKW Lowe Creative Work

TitleRaising the Game
Campaign Raising the Game
Advertiser Coral
Brand Coral
Date of First Broadcast/Publication
Business Sector Online Gambling
Tagline Raising the Game

To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’. 

Media Type Television
More Information http://www.dlkwlowe.com/project/raising-the-ga..
Production Company Good Egg
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Agency Producer
Post Production

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