DLKW Lowe, London 
- 60 Sloane Avenue
- London SW3 3XB
- United Kingdom
- Phone: 020 7584 5033
- Country Phone Code: 44
- Website: www.dlkwlowe.com
- Email: info@dlkwlowe.com
Coral - “Raising the Game”
Coral| Title | Raising the Game |
| Tagline | Raising the Game |
| Agency | DLKW Lowe |
| Advertiser | Coral |
| Brand | Coral |
| Product Category | Online Gambling |
| Campaign Name | Raising the Game |
| More Information | http://www.dlkwlowe.com/project/raising-the-ga.. |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | December 1, 2012 |
| Media Type | Television |
| Production Company | Good Egg |
| Executive Creative Director | Richard Denney & Dave Henderson |
| Creative Team | Theo Bayani & Miguel Gonzalez |
| Agency Producer | Ally Dean |
| Post Production | Prime Focus |
Story
To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.
We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.
The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line 'sport has evolved, betting has too'.