|Title||"Raising the Game"|
|Campaign||Raising the Game|
|Date of First Broadcast/Publication||12/2012|
|Business Sector||Online Gambling|
To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.
We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.
The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.
|Tagline||Raising the Game|
|Production Company||Good Egg|
|Executive Creative Director||Mr. Richard Denney|
|Executive Creative Director||Mr. Dave Henderson|
|Creative Team||Mr. Theo Bayani|
|Creative Team||Mr. Miguel Gonzalez|
|Agency Producer||Ally Dean|
|Post Production||Prime Focus|