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Coral - "Raising the Game" - DLKW Lowe

  • Raising the Game
  • Coral
  • Coral
  • DLKW Lowe
  • United Kingdom
  • Raising the Game
Product CategoryOnline Gambling
More Informationhttp://www.dlkwlowe.com/project/raising-the-ga..
Date of First Broadcast/PublicationDecember 1, 2012
Media TypeTelevision
Production Company Good Egg
Executive Creative Director Richard Denney
Executive Creative Director Dave Henderson
Creative Team Theo Bayani
Creative Team Miguel Gonzalez
Agency Producer Ally Dean
Post Production Prime Focus
Raising the Game


To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.