Coral - “Raising the Game”
|Title||Raising the Game|
|Tagline||Raising the Game|
|Product Category||Online Gambling|
|Campaign Name||Raising the Game|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||December 1, 2012|
||Good Egg |
|Executive Creative Director
||Richard Denney & Dave Henderson|
||Theo Bayani & Miguel Gonzalez|
To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.
We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.
The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line 'sport has evolved, betting has too'.