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Coral - "Raising the Game" - DLKW Lowe

  • Raising the Game
  • Coral
  • Coral
  • DLKW Lowe
  • United Kingdom
  • Raising the Game
Product CategoryOnline Gambling
More Informationhttp://www.dlkwlowe.com/project/raising-the-ga..
Date of First Broadcast/PublicationDecember 1, 2012
Media TypeTelevision
Production Company Good Egg
Executive Creative Director Richard Denney & Dave Henderson
Creative Team Theo Bayani & Miguel Gonzalez
Agency Producer Ally Dean
Post Production Prime Focus
Raising the Game


To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line 'sport has evolved, betting has too'.