DLKW Lowe, London Follow Update

  • 60 Sloane Avenue
  • London SW3 3XB
  • United Kingdom
  • Phone: (+44) 020 7584 5120

Persil - "For Whatever Life Throws" - Lowe and Partners

  • For Whatever Life Throws
  • Persil
  • Unilever
  • Lowe and Partners
  • United Kingdom
  • For Whatever Life Throws
Product CategoryCleaning Products, Soaps, Detergents
Date of First Broadcast/PublicationJuly 15, 2013
Media TypeTelevision
Length50 Seconds
Production Company Academy
Post Production The Mill
Audio Post Production Wave Studios
Executive Creative Director Dave Henderson
Executive Creative Director Richard Denney
Art Director Christopher Bowsher
Art Director Steve Wioland
Copywriter Frances Leach
Copywriter Matt Woolner
Director Niall O‘Brien
Account Planner Charlie Snow
Account Planner Jeremy Muthana
Agency Producer Trudy Waldron
Agency Producer Jeremy Muthana
Advertising Manager Patricia Corsi
Advertising Manager Hajar Alafifi
Dirt is good


The 50" portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. 


This striking ad for Persil’s re-launch of their Small & Mighty product, created by DLKW Lowe, celebrates the resiliency of UK kids and continues the award winning ‘Dirt Is Good’ campaign which champions dirt, encourages children to explore the great outdoors whilst battling Mums’ cynicisms that one product alone can defeat grime.