Title | Extreme Simulator |
Agency | MullenLowe UK |
Campaign | Extreme Simulator |
Advertiser | SEAT S.A. |
Brand | Seat |
Date of First Broadcast/Publication | 2014 / 3 |
Product | Leon Cupra 280 |
Product (original language) | Leon Cupra 280 |
Business Sector | Cars |
Tagline | Intensify the everyday |
Story | Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props. |
Media Type | Web Film |
Length | |
Advertising Manager | Steven Bellew |
Executive Creative Director | Dave Henderson |