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DLKW Lowe Creative Work

Title "Extreme Simulator"
Agency DLKW Lowe
Campaign Extreme Simulator
Advertiser SEAT S.A.
Brand Seat
Date of First Broadcast/Publication 3/2014
Product Leon Cupra 280
Product (original language) Leon Cupra 280
Business Sector Cars

Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props. 

Tagline Intensify the everyday
Media Type Web Film
Length223 seconds
Executive Creative Director Mr. Dave Henderson
Advertising Manager Steven Bellew

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