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  • 60 Sloane Avenue
  • London SW3 3XB
  • United Kingdom
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Seat - "Extreme Simulator" - DLKW Lowe

  • Extreme Simulator
  • Seat
  • SEAT S.A.
  • DLKW Lowe
  • United Kingdom
  • Extreme Simulator
Product NameLeon Cupra 280
Product CategoryCars
Date of First Broadcast/PublicationMarch 2014
Media TypeWeb Film / Viral
Length223 Seconds
Executive Creative Director Dave Henderson
Advertising Manager Steven Bellew


Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT's state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props.