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  • 60 Sloane Avenue
  • London SW3 3XB
  • United Kingdom
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Seat - "Extreme Simulator" - DLKW Lowe

  • Extreme Simulator
  • Seat
  • SEAT S.A.
  • DLKW Lowe
  • United Kingdom
  • Extreme Simulator
Product NameLeon Cupra 280
Product CategoryCars
Date of First Broadcast/PublicationMarch 2014
Media TypeWeb Film / Viral
Length223 Seconds
Executive Creative Director Dave Henderson
Advertising Manager Steven Bellew
Intensify the everyday


Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props.