DLKW Lowe London, United Kingdom Advertising / Full Service / Integrated

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DLKW Lowe Creative Work

Title "No White Marks"
Agency DLKW Lowe
Campaign It Won't Let You Down
Advertiser Unilever
Brand Sure
Date of First Broadcast/Publication 6/2014
Business Sector Deodorants
LanguageEnglish
Story

With the Football World Cup underway, the referee’s new white spray has been the hot topic amongst the global audience. To join the populist conversation, we developed a topical press and online campaign that hero’d Sure’s product ‘Sure Men Invisible Ice’. It was a neat way to align Sure’s product positioning of ‘Superior white mark protection’ into populist culture. 

Tagline It Won't Let You Down
Media Type Print
Market United Kingdom

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