|Title||No White Marks|
|Campaign||It Won't Let You Down|
|Date of First Broadcast/Publication|
|Tagline||It Won't Let You Down|
With the Football World Cup underway, the referee’s new white spray has been the hot topic amongst the global audience. To join the populist conversation, we developed a topical press and online campaign that hero’d Sure’s product ‘Sure Men Invisible Ice’. It was a neat way to align Sure’s product positioning of ‘Superior white mark protection’ into populist culture.