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Sure - "No White Marks" - DLKW Lowe

  • No White Marks
  • Sure
  • Unilever
  • DLKW Lowe
  • United Kingdom
  • It Won't Let You Down
Product CategoryDeodorants
MarketUnited Kingdom
Date of First Broadcast/PublicationJune 2014
Media TypePrint
It Won't Let You Down


With the Football World Cup underway, the referee’s new white spray has been the hot topic amongst the global audience. To join the populist conversation, we developed a topical press and online campaign that hero’d Sure’s product ‘Sure Men Invisible Ice’. It was a neat way to align Sure’s product positioning of ‘Superior white mark protection’ into populist culture.