DLKW Lowe London, United Kingdom Full Service

DLKW Lowe Creative Work

Title "Up Your Street"
Agency DLKW Lowe
Campaign Up Your Street
Advertiser Morrisons
Brand Morrisons
Business Sector Food
Story

DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners.

The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’.

The campaign promotes the recent roll-out of Morrisons.com deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. Morrisons.com plans to extend to South London in 2015.

The ‘London’ campaign launches today in 96”/48”/6” sheet OOH sites across the capital. 

Media Type Outdoor/Out of Home

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