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MullenLowe London

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28


Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:

Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28

MullenLowe London

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:
Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Coral 'Raising the Game'

To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.