DLKW Lowe London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Marketing / Creative Services, Shopper Marketing / Point of Sale / Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network: Lowe and Partners (London, United Kingdom)

Employees: 220

Awards: 88

Creative Work: 114

Clients: 32


Contact

60 Sloane Avenue
London SW3 3XB
United Kingdom
Phone: (+44) 020 7584 5120
Website: www.dlkwlowe.com

Tom Knox

Tom Knox

Joint CEO
Richard Warren

Richard Warren

Joint CEO
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

DLKW Lowe is a creative agency with advertising, digital, shopper, retail activation & CRM all under one roof. We apply our creativity to achieve greater business effect for our clients. We...

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DLKW Lowe

60 Sloane Avenue
London SW3 3XB
United Kingdom
Phone: (+44) 020 7584 5120
Website: www.dlkwlowe.com

Tom Knox

Tom Knox

Joint CEO
Richard Warren

Richard Warren

Joint CEO
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Organix Goodies launches its first TV commercial

May 20, 2011

On Monday 16th March Organix will be launching its first ever TV commercial to support Goodies, its snacks range for toddlers. 

The 30” spot was created by DLKW Lowe, and directed by Trunk animation house.

Featuring the classic theme song from the “The Goodies”  TV show, the commercial stars Richard Briers, and a cast of younger voices to bring to live the Goodies characters: Ellie, Dillon, Hattie, Jo-Jo, and Alfie.

The advert sees the Goodies gang exploring Goodies Park – a world where a single Cheese and Herb Puff can become a parachute, Tomato Noughts and Crosses crisps become stepping stones across a stream, and there is a Fruit and Water fountain.

The endline “thank goodness for Goodies” positions the brand as a lifesaver for parents, coming to the rescue with a snack for toddlers that’s packed full of goodness.

Goodies is currently the No. 1 snack brand for toddlers in UK, with an 80% share of market.  The Goodies range is produced from 100% organic and natural ingredients. The ‘No Junk Promise’ means that Goodies never add salt, processed sugars or any nasty additives.  This campaign will be supported by a £750,000 national, terrestrial advertising spend, part of a £1 million spend for Goodies.

The TV campaign will be extended using targeted pre-rolls and video MPUs in  mother and baby online media channels.

The campaign was put together with thanks to Sue Fernando at the Media Shop for media planning and buying.