May 20, 2011
On Monday 16th March Organix will be launching its first ever TV commercial to support Goodies, its snacks range for toddlers.
The 30” spot was created by DLKW Lowe, and directed by Trunk animation house.
Featuring the classic theme song from the “The Goodies” TV show, the commercial stars Richard Briers, and a cast of younger voices to bring to live the Goodies characters: Ellie, Dillon, Hattie, Jo-Jo, and Alfie.
The advert sees the Goodies gang exploring Goodies Park – a world where a single Cheese and Herb Puff can become a parachute, Tomato Noughts and Crosses crisps become stepping stones across a stream, and there is a Fruit and Water fountain.
The endline “thank goodness for Goodies” positions the brand as a lifesaver for parents, coming to the rescue with a snack for toddlers that’s packed full of goodness.
Goodies is currently the No. 1 snack brand for toddlers in UK, with an 80% share of market. The Goodies range is produced from 100% organic and natural ingredients. The ‘No Junk Promise’ means that Goodies never add salt, processed sugars or any nasty additives. This campaign will be supported by a £750,000 national, terrestrial advertising spend, part of a £1 million spend for Goodies.
The TV campaign will be extended using targeted pre-rolls and video MPUs in mother and baby online media channels.
The campaign was put together with thanks to Sue Fernando at the Media Shop for media planning and buying.