MullenLowe London

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28


Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:

Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Jamie Elliott

Jamie Elliott

CEO
Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Richard Warren

Richard Warren

UK Group CEO

Phone: (+44) 7775030084

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28

MullenLowe London

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:

Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Jamie Elliott

Jamie Elliott

CEO
Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Richard Warren

Richard Warren

UK Group CEO

Phone: (+44) 7775030084

E.ON encourages the country to get 'energy fit'

 On Monday 8th November, E.ON is launching a major new campaign to encourage the country to get energy fit.

 

Created by DLKWLowe, the campaign sets out to promote the launch of eonenergyfit.com, a new website that provides personalised energy efficiency advice with tools that allow users to enter detailed information on energy use.

 

The campaign launches with a 40” commercial, directed by Jim Lefevre of Nexus Productions and features a pair of loveable animated mice who are displeased by human’s energy saving measures impacting on their comfortable life.    The energy saving measures, inspired by eonenergyfit.com includes the implementation of draft excluders limiting the mice’s access under the door and their draughty little mice holes being filled up with cavity wall insulation.

 

The mice characters, playing the role of saboteurs are played by Jim Broadbent, who stars as Major Mouse, and Mark Maier who plays his sidekick Riley.  They are searching for ways to evade their human neighbours.

The TV is part of a fully integrated campaign including radio, online, press and outdoor advertising.

The first advert launches on Monday 8th November 2010, at 7.45pm during the mid-break of Coronation Street on ITV1.