April 2, 2012
This week Organix launches a new 30 second TV ad to support the new Organix Mighty Meals range and communicate the message that Organix makes baby food that inspires a lifelong love of good food.
The TV commercial was written by DLKW Lowe’s Andy McAnaney and Christian Sewell, Senior Copywriter and Head of Art respectively, and directed by Henry Mason of Independent.
The ad promotes Organix as a brand that care about children growing to love food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him - and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals”
Dave Henderson, Executive Creative Director, DLKW Lowe said “It’s a charming, simple and honest ad which underlines the core values of the new Organix Mighty Meals range”.
Stephanie Hildon, Marketing Director, Organix , said “we’re delighted with the advert DLKW Lowe have created for us. It depicts a consumer truth, which mums will recognise, and clearly dramatises the uniqueness of the food – the chunkiest toddler meal you can buy, just like proper grown up food - which makes it really different to other toddler meals. It’s the first time Organix (the parent brand) has been advertised on TV, and and we believe this new advertising will build on the success of the Mighty Meals launch in 2011.”