Click here to continue to AdForum
×

MullenLowe London

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28


Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:

Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Core Competencies: Full Service, Digital, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network:

Employees: 320

Awards: 103

Creative Work: 149

Clients: 28

MullenLowe London

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Phone: (+44) 020 7894 5120
Email:
Tom Knox

Tom Knox

Chairman and IPA President

Phone: (+44) 7775030084

Alan  Adamson

Alan Adamson

Chief Financial Officer
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

DLKW Lowe launches Morrisons ‘Biggest ever Disney’ promotion.

At the beginning of July Morrisons, in partnership with Disney, launched the biggest ever Disney giveaway. Giving Morrisons customers the chance to win one of a 1000 stays at Disneyland Paris. Everytime a customer spends £30 in store they are given a free pack of Disney Magical Moments cards. Within these packs are 1000 gold cards, if the customer finds one, they win a stay! 

 

The ATL campaign consisting of press, TV, cinema, radio, digital and outdoor  was masterminded by creatives Tom Hudson and Lee Goulding of DLKW Lowe and the TV was directed by Jackie Oudney of Rogue Films.

 

The TV advert sees a series of scenarios depicting parents and their dis-interested kids arriving at a party, playing football or on a games console. The kids are only interested in one thing, going to Morrisons. Finally, the reason is revealed, and you see the delight of one of the kids, standing in a Morrisons store, finding a gold card and consequently winning.