DLKW Lowe London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Marketing / Creative Services, Shopper Marketing / Point of Sale / Sales promotion, Strategy and Planning, Online services

Founded in: 1961

Network: Lowe and Partners (London, United Kingdom)

Employees: 220

Awards: 88

Creative Work: 114

Clients: 32


Contact

60 Sloane Avenue
London SW3 3XB
United Kingdom
Phone: (+44) 020 7584 5120
Website: www.dlkwlowe.com

Tom Knox

Tom Knox

Joint CEO
Richard Warren

Richard Warren

Joint CEO
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

DLKW Lowe is a creative agency with advertising, digital, shopper, retail activation & CRM all under one roof. We apply our creativity to achieve greater business effect for our clients. We...

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DLKW Lowe

60 Sloane Avenue
London SW3 3XB
United Kingdom
Phone: (+44) 020 7584 5120
Website: www.dlkwlowe.com

Tom Knox

Tom Knox

Joint CEO
Richard Warren

Richard Warren

Joint CEO
Grace Wright

Grace Wright

Marketing Director

Phone: (+44) 02078945120

Freddie & Rachel Flintoff and five professional chefs launch Morrisons new M Kitchen range

October 15, 2011

On Saturday 15th October Morrisons will be launching its new “M Kitchen” range of meals with a high profile advertising campaign created by DLKW Lowe.

The campaign kicks off with a 60 second TV advert starring Freddie Flintoff that breaks during X Factor on Saturday 15th October.

Written by creative directors Tom Hudson and Lee Goulding of DLKW Lowe, the advert depicts Freddie at home searching his kitchen for the perfect food to prepare for dinner for his wife Rachel.

As he enters his Kitchen he is transported to the Morrisons development kitchen where he finds four of the UK finest chefs; Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth preparing their signature dishes all of which now form part of Morrisons new ‘M Kitchen’ range.

As Freddie meets each of the chefshe addresses them fluently in their first languages, discussing the finer points of each dish in perfect French, Italian, Hindi and finally Lancastrian dialect.

The campaign also includes press, OLA, and outdoor executions.

Morrisons’ M Kitchen range includes 300 restaurant quality meals to enjoy at home. The overhaul has been cooked up by the Morrisons team of restaurant chefs, at the company’s centre of innovation – The M Kitchen – a real working kitchen constructed at the supermarket’s head office.

The transformation is part of a two-year brand review that will also see tiering evolve from the widely-used ‘good-better-best’ model to one based around four consumer needs: to buy conveniently, responsibly, fresh and on a budget.