November 2, 2011
Morrisons' Christmas TV advert will launch this weekend with a host of high profile faces. Premiering during Sunday night’s X Factor, the campaign shows Freddie Flintoff building a Christmas market with the help of some well known friends, including the nation’s favourite Bruce Forsyth.
Directed by Paul Weiland and filmed in Kingston-upon-Thames, the 60 second advert shows Freddie and his team of helpers transforming the empty market square into a bustling festive haven. The advert follows Freddie as he helps set up the stalls, decorate the Christmas tree and sample the delicious festive banquet. As day turns to night and the market is lit up, Freddie boards a large ferris wheel to marvel at his handwork and discovers Bruce on the carriage in front, enjoying some ‘Good Game’ Game Pie!
Following the launch of Morrisons ‘M Kitchen’ range in October which saw Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth prepare signature dishes for the retailer, the chefs also feature in the Christmas advert, serving the food to Freddie. And we mustn't forget ‘the Christmas quiche’ which is served by Bobby the young star ofMorrisons’ summer campaign, who has attracted his own large following of fans.
The advert took seven days to shoot and isMorrisonsbiggest ever TV campaign. Produced by DLKW Lowe the advert brings to life the supermarkets’ ‘Market Street’ which shoppers can find at everyMorrisonsstore. Not only can shoppers find the freshest products every day but also specially trained staff who can give helpful advice on preparing, cooking and serving festive food. Thanks toMorrisons’ new Executive Chef,Neil Nugentand his team of trained chefs, shoppers can also discover a fantastic range of new products to suit every Christmas occasion.
James Condon, Marketing Director forMorrisons, said: “At Christmas, more than any other time of the year, shoppers are on the look out for fantastic quality food to share with their friends and family. Through the Christmas advert our aim has been to bringMorrisons’ delicious festive offering to life in a fun and cheerful way which Freddie helps to deliver perfectly. Whether it’s a British turkey or Game Pie,Morrisonspride itself on the fresh, tasty food it offers and we look forward to helping customers with their Christmas shop.”