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Burger King launches first ever Festive Menu with new integrated marketing campaign

November 29, 2011

Burger King Ltd has launched its first ever Festive Menu for Christmas 2011 with a series of TV adverts by OPEN and DLKW Lowe* themed around treating yourself with an extra special indulgent gift this Christmas. The advert will break during ITV1’s UEFA Champions League Live coverage on 23rd November, and will also be seen in popular shows such as I’m a Celebrity Get Me Out of Here, The X Factor, Misfits and An Idiot Abroad.

The TV campaign will be supported by in-restaurant POS designed by OPEN, as well as online Facebook activity by digital agency Pancentric.

The Festive Menu, available until Monday 2nd January 2012, sees the return of the ever-popular Steakhouse Angus, which is accompanied by the brand new Cranberry Chicken Tendercrisp, Jaffa Cake Fusions Ice Cream and Hot Chocolate Brownie.

Jo Blundell, Marketing Director for Burger King Ltd. in the UK and Ireland says, “We’re continuously leading the way with the best quality burgers on the high street and this Christmas is no exception. This is a time for tasty, indulgent treats and the Festive Menu won’t disappoint, tantalising taste buds and giving customers the chance to indulge in the festive season.”

Notes to editors:

*This concept was devised by below-the-line agency OPEN and executed above-the-line by sister agency, DLKWLowe. New advertising agency CHI & Partners will be implementing above-the-line creative from 2012.