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February 28, 2011
Marie Curie Cancer Care is airing its first ever commercial for TV and cinema this March to support its annual Great Daffodil Appeal. DLKW Lowe created the spot which features Alison Steadman, whose mother who died from cancer was cared for by Marie Curie nurses during her final months. The campaign highlights the daffodil as the emblem of the charity and the actress explains that she wears hers as a thank you to those nurses for their support. She asks “What does your daffodil say?” as viewers are asked to show their support for the charity by wearing a daffodil, whatever their reason.
Marie Curie’s Great Daffodil Appeal takes place every March with collectors giving out daffodil pins nationwide in exchange for a donation. The campaign seeks to raise awareness for the work of the charity. Marie Curie Nurses provide end of life care to patients in their own homes. The charity’s nine hospices provide expert care and the best possible quality of life, totally free, for people with cancer and other illnesses
The ad was produced with thanks to Alison Steadman, John Hollis at Nice Shirt Films, the sound studio Scramble and Pearl and Dean who generously donated their time and resources and enabled Marie Curie to make the film.
TVC airdate is: 1st March