The spot, created by DLKW Lowe and directed by Tom Tagholm who created the ‘Meet the Superhumans’ ad for the Paralympics, focuses on your last moments meaning as much as your first and encourages viewers to make a donation and wear one of the charity’s daffodil pins.

Marie Curie provides free nursing care to people with a terminal illness and vital support for their loved ones, allowing families to spend their final weeks, days or hours with the people and things they love close by.

To highlight the importance of this, the ad depicts symmetrical first and last moments such as birthdays, words and kisses. The idea is to show that the last moments of someone’s life should be filled with experiences that are just as poignant and important as the moments that are given such significance at the start of someone’s life.

With end of life care being a top priority on the public agenda, the ad provides a timely and compelling reason for everyone to support the work of Marie Curie and ‘make a difference’ by donating and wearing a daffodil.

The Great Daffodil Appeal is Marie Curie’s biggest fundraising campaign and encourages everyone to give a donation and wear one of the charity’s daffodil pins during March. Marie Curie is hoping to raise £7 million from the Great Daffodil Appeal which will help provide 350,000 hours of free nursing care.

TV was bought by UMLondon, and is part of a wider campaign spanning cinema, outdoor in the form of 6 sheets, large formats and digital screens and social media. On Marie Curie’s social channels a 90” version of the ad will be launched, giving their 400,000 Facebook and Twitter supporters an exclusive preview of longer content a week before the airtime breaks.

For more information on Marie Curie Cancer Care and the Great Daffodil Appeal visit www.mariecurie.org.uk/daffodil, www.facebook.com/mariecurieuk or @MarieCurieUk.

Thanks to Tom Tagholm, Blink, MPC & Envy who generously donated time and resources.

Morrisons’ all new advertising campaign, which features Ant and Dec alongside real life in store specialists, breaks tonight during primetime ITV.

In a series of brand new adverts, the Geordie duo lift the lid on the Morrisons’ ‘difference’: the real craft skills and experts in store. Their co-stars come direct from Morrisons’ stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at the counters.

The first adverts screen tonight, Thursday 7th February, at 19.15 on ITV during Emmerdale and will thrust one of Morrisons’ 1,000 trained fishmongers, Dan Parr, into the national spotlight. He’s more than a match for the Ant and Dec’s banter and can be seen guiding the celebrity entertainers through the real journey of the fish bought by customers from his counter. Viewers will be taken, with Ant and Dec, from the quayside and into store where Dan demonstrates his filleting skills.

Dan isn’t the only store colleague to be shot to fame in the advertising campaign. Morrisons is recruiting skilled workers from across its 483 stores to become part of the ongoing campaign. Knottingley butcher, Antony Ward, will also be seen introducing Ant and Dec to some traditional British breeds of cattle, before they are seen helping him behind his counter.

Each advert, produced by DLKW Lowe, is shot with the same educational and comedic approach. The adverts bring to life the reality that in every Morrisons store, you’ll find a team of skilled craftspeople including butchers, bakers, cheesemongers and fishmongers who love making and preparing food and have made it their career.
The advertising campaign, directed by Finn McGough, is set to Morrisons’ acoustic version of Take That track, ‘Shine’. The adverts form part of a wider partnership with ITV, including sponsorship of primetime shows, Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent.

Belinda Youngs, Corporate Brand Marketing Director of Morrisons, said: “It really is time for our in store specialists to shine on national TV alongside our celebrity stars, Ant and Dec. These adverts showcase more of what matters, our skilled counter staff providing shoppers the best service, fresh products and great Morrisons’ value. It also reminds the viewers that they can have their food any way they like it because we have trained specialists who can prepare, make, bake, fillet and cut like only we can.

“The new ads really celebrate the thousands of talented people in our stores and ensure the nation (and Ant and Dec!) now know the reasons why Morrisons is the supermarket where fresh food and expertise matter more.”

Ant and Dec said of the adverts: “We had great fun filming these ads and meeting the specialists at Morrisons. We’ve learnt that there’s lots going on behind the scenes at this supermarket to get the best products on shelf. We really do have the utmost respect for the staff who worked with us and the years of training that goes in to knowing your mackerel from your mullet.”

About Morrisons

Morrisons is the UK’s fourth largest food retailer with 483 stores and our business is mainly food and grocery - the weekly shop. Uniquely we source and process most of the fresh food that we sell through our own manufacturing facilities, giving us close control over provenance and quality. Morrisons-branded fresh meat is 100% British, along with all of the meat sold from our in-store butchers’ counters. We have more people preparing more food in store than any other retailer including butchers, bakers and fishmongers. Every week, 11.5 million customers pass through our doors and more than 131,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.

The campaign marks a huge departure from previous celebrity-led creative and centres on the humorous story of a family Christmas unfolding, told with all its much-loved quirks.

The route dramatises mum’s hard work creating a family Christmas, and the comedy moments that go into making the day special, rather than the usual cliché of the picture-perfect day. The campaign spans not only brand advertising but an interactive digital app on facebook. The campaign also presents products and offers as solutions to everyday Christmas challenges within the context of normal family life - all wrapped up with comic insights.

The activity kicks off with a 90” TVC, directed by Academy’s Si and Ad. The story is narrated by and follows one mum, played by Jo Hartley (of “This is England” fame) through all the typical tribulations of the run-up to Christmas – all exaggerated in her mind for comic effect from the needle-dropping Christmas tree to the battle with the turkey. The music for the campaign was specially created by the Oscar Nominated American movie composer John Debney.

The full-length spot is supported by shorter 20” TVCs, all shot with the same cast and comic approach, presenting Morrisons’ solutions to the challenges of preparing for Christmas. The solutions are all rooted in the food and products on offer, many based on the expertise of Morrisons’ experts on Market Street and in store preparation. On facebook, Morrisons is hosting a competition called “Crimes against Christmas” which invites users to share real images of Christmases past from dodgy jumpers to festive food disasters.

The TV commercial launches on Sunday 11th November 2012 during the X Factor results show.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.

The 30” film, written by DLKW Lowe’s Christian Sewell and Andy McAnaney, shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. The film was directed by Niall O’Brien and produced by Academy.

The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.

David Ogden, Head of RAF Careers Marketing said:
“The RAF Reserves offers a unique and different challenge to full-time service. This campaign captures the essence of what it is to be an RAF Reserve. This is critical to establish the RAF Reserves in its own right in order to inspire busy, active people with the unique challenge the RAF Reserves can offer alongside a day job.”

The film launches in cinemas nationwide on Friday 21st September and will running througout the autumn in films such as Looper, Skyfall and On the Road.

The campaign centres on a 30” TVC execution and supporting cutdowns, written by DLKW Lowe’s Christian Sewell and Andy McAnaney and directed by Si and Ad at Academy. It seeks to dramatise the fact that you would be mad to pay more than you need to on train tickets. Instead, ‘Be Sensible’ and book in advance and save money at thetrainline.com. When every penny counts, the campaign is intended to remind British train travellers that they needn’t pay over the odds - it’s easy to save money on tickets with thetrainline.com.

The ad opens on a seemingly ‘normal’ British train carriage filled with everyday passengers – families, business people and students – making their usual journeys. A man then bursts into the carriage, wild eyed and manic, announcing to everyone that he’s just found out that he (and they) could have saved a heap of cash if they’d only booked their tickets in advance at thetrainline.com. Cue chaos and pandemonium; in discovering they’ve all paid far too much for their train tickets, the carriage goes crazy, with each passenger showing their extreme frustration in their own different ways. There is mass hysteria – people are screaming, tickets are flying, dogs are fainting and heads are literally turning to jelly.

Amongst this chaos however, one passenger remains oblivious to the chaos – she emanates serenity and calm, assured in the knowledge that she has been sensible. She booked her ticket in advance on thetrainline.com and can sit back and relax knowing she did not pay over the odds for her train ticket.

As the leading independent rail ticket retailer, thetrainline.com wanted a bold and impactful execution that clearly and simply highlighted their main savings message – whilst continuing to demonstrate their sense of humour.

The campaign will run throughout Autumn on TV, supported by Youtube and VOD activity. 30” and 10” edits will run in TV spots supported by a longer length film online.

The TV commercial launches on Sunday 26th August 2012.

The sponsorship campaign centres around 11x10” idents written by Creatives Fran Leach and Chris Bowsher and directed by James Haworth at The Sweet Shop. In the idents we follow 4 different characters as they try (but fail) to present their own ‘how to guides’ when it comes to performing basic maintenance on their cars – from changing a windscreen wiper, replacing a headlight bulb or replacing a battery. With YouTube full of people’s homemade ‘how to’ videos – we use amateur vloggers to demonstrate that fitting your own car accessories doesn’t always go to plan and that it best (and more hassle-free) to leave it to the experts – letting Halfords We Fit team do it for you instead.

The Halfords We Fit offering is just another example of how Halfords are proving their helpfulness, being a friend to the motorist. Halfords We Fit can help you find the right bulb, wiper blade or battery for your car, and fit it for you whilst you wait – getting drivers back on the road quickly, easily and cheaply.

The commercials launch on Saturday 4th August on Dave’s Motoring Programmes.

FAQs:
How did you recruit Dan Francis?
The name came first, along with the idea of taking a regular, amateur cyclist and challenging them to ride some of the toughest stages of the Tour de France – the ultimate test of endurance for a rider and their bike.
Dan auditioned along with lots of other keen cyclists with Frank or Francis in their name. We had a backup ‘Francis’ just in case we had any major incidents or hissy fits from Dan. Happily there were none.
What’s Dan’s background?
Dan Francis is 29, married with a 3 year-old son and they’re expecting a new addition to the family in a few months’ time.
He lives in South West London and works for a large pharmaceutical company. He rides a fixed gear bike to and from the office as it gives him ‘a better workout’.
He’s never ridden abroad before and certainly never tackled climbs like the Col de la Madeleine or the Col de la Croix de Fer before. His most exotic rides thus far had been in Wales.
What bike did Dan Francis ride on the tour?
The Carrera Virago Limited Edition Carbon Road Bike – a carbon-fibre bike exclusive to Halfords, costing £999.99 online and in-store so it’s eligible for the Government’s ‘Cycle To Work’ scheme.
Featuring a super-lightweight full monocoque carbon fibre frame, the Carrera Virago Limited Edition Large Road Bike has a carbon fork and BB30 bottom bracket, Shimano 105 gearing, MAVIC CXP-22S rims with Continental tyres and Tektro alloy brakes. The entire bike weighs just 8.6kg and is finished with a superb part paint/part carbon look.
We took 3 – a primary and 2 backups atop the team support car, a Škoda Superb TDi, kindly lent to us factory fresh from Škoda UK.
Dan thought he was getting special treatment having the bike properly set up for his exact body shape, but no, it turns out Halfords do that for every bike they sell anyway.
How did the bike fare?
From the hundreds of kilometres Dan covered across city streets, country roads and mountain passes, we had one puncture. And that was the extent of all the repair work. Nothing snapped, failed, broke, sheered, collapsed or exploded. Boring. Sorry. And Dan insists he gave it a ‘right old hammering’. He, however, was pretty broken by the end of it.
How did Dan Francis fare?
Dan keeps himself in good shape and was very disciplined in training for the Tour de Francis. The team and the conditions pushed him outside of his comfort zone and the long days of cycling, relentless travel and living out of a bag meant that by the end of tour, he was properly exhausted. Everything hurt, but despite taking it to the edge of his abilities, he didn’t sustain any injuries.
Did he fall off at any stage?
No. But he came close on the climb up to the Croix de Fer. It had been raining and Dan was trying to keep up with the camera car round a tight bend. It meant he very nearly ran out of road and the surface was very slippery anyway, but he managed to stay on 2 wheels.
What was the lowest point?
Easy – getting 3km from the top of the Col de la Madeleine only to discover that an avalanche had blocked any further progress up the mountain. Gutted is an understatement.
What was the highest point?
The next day, reaching the Croix de Fer. There was some doubt that the top might be inaccessible too and we couldn’t see because the top was shrouded in mist. Visibility was poor, it was snowing and Dan was exhausted, but he managed to summon the energy to ride his bike off-road right up to the Iron Cross itself. A triumphant moment and one made sweeter knowing that we had one more stage to be together as a team.
What was the scariest moment?
The Arc de Triomphe, without a doubt. It’s crazy. How people drive round that and survive, let alone ride a bike round it, I do not know. Twelve busy boulevards converging on a 10 lane roundabout: who planned that? Some of the team were very worried for Dan’s safety. Including Dan. We tried to create a protective ‘bubble’ around Dan on the road, tucked in behind the camera van with the support car providing cover, but Parisian drivers don’t care much for bubbles...
We also had Ross, our Directeur Sportif, on a bike ahead of us all, co-ordinating our movements on the walkie talkie. Honestly, it was like being in the climactic set-piece of a movie like Ocean’s Eleven. Very exciting. But scary at the same time.
How big was Dan’s support team?
Team Tour de Francis was 12-strong. A mix of mechanics, ex-pros, a sponsored rider and people with expert knowledge of the route he was going to ride.
It also included the director and crew responsible for capturing the whole event on camera. It was a tight-knit team where everyone played a part in getting Dan across the finish line.
Which parts of this year’s Tour de France did Dan ride?
Stage 1: Prologue section in Liege, Belgium. Time trial: 6.4km.
Stage 6: Épernay > Metz (Champagne region, France). Distance: 210km
Stage 11: Albertville > La Toussuire - Les Sybelles (French Alps).
Highest point: 2,067 metres
Stage 20: Paris
How far did Dan ride on the Tour de Francis?
Totting it all up from the Garmin, Dan must have ridden close to 500km.
What sort of speeds did he manage?
For the time trials in Liege, he clocked up speeds of up to 47km/h on the flat.
He didn’t go crazy coming down the mountains – after a previous crash, Dan has issues with riding fast downhill. He prefers the challenge of riding uphill.
What did Dan eat to help him through the Tour?
Dan’s very interesting as he’s someone who’s very in tune with what his body needs. He would know if his body was dehydrating or low on sugar and would act quickly to put that right. At mealtimes – breakfast especially, he would load up on fruit, oats, yoghurt, toast and orange juice. At dinner he’d always want an orange juice and water - but didn’t speak a word of French, so it was ordered for him. That’s what a support team is for!
On the road, he used energy drinks, gels and he’d always have energy bars tucked in the back pocket of his jersey so he could re-fuel on the move. We resisted the urge to create our own feeding-station – that would have been carnage.
For the rest of us, lunch was a baguette and assorted fillings, made with our fingers using a flight case as a table. The glamour of it all...

Set to the 70s anthem ‘Into the Valley’ by The Skids, the ad brings to life nostalgic moments from trips and holidays that people look back on with fond memories. Summed up in the endline ‘ The best trips last a lifetime’, the ad reminds parents that Halfords is the launch pad to family adventures this summer. Bikes, tents, roofboxes and cycle carriers are at the heart of Halfords’ business and heritage, and have been used by families going away on trips for years.

With the current economic backdrop, a trend for family ‘staycations’ this summer, and a desire to go ‘back to basics’ with simple pleasures of earlier decades, Halfords want to evoke memories of trips parents made when they were kids back in the 70s, when life was free, easy and fun. The ad shows how easy it is to recreate the same memories for their own children, instead of spending most of their childhoods indoors on computers and video games.

The 60” spot is supported by two 30” TVCs, one focussing on cycling and the other on camping. A longer 80” version of the film will also run online on Halfords Youtube channel, Facebook and VOD spots. The campaign will also be supported by retail TV and press.

David Wild, Chief Executive for Halfords commented ‘The ad is designed to evoke our customers happiest childhood memories and portray Halfords as the gateway to enjoying the great outdoors with their family and friends. Our products and services are designed to ensure our customers have everything they need for their great getaways. So we want to remind people of the part Halfords has played in their holidays and how we can help again this summer.”

The TV commercial launches on Wednesday 16th May 2012

The TV commercial was written by DLKW Lowe’s Andy McAnaney and Christian Sewell, Senior Copywriter and Head of Art respectively, and directed by Henry Mason of Independent.

The ad promotes Organix as a brand that care about children growing to love food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him - and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals”

Dave Henderson, Executive Creative Director, DLKW Lowe said “It’s a charming, simple and honest ad which underlines the core values of the new Organix Mighty Meals range”.

Stephanie Hildon, Marketing Director, Organix , said “we’re delighted with the advert DLKW Lowe have created for us. It depicts a consumer truth, which mums will recognise, and clearly dramatises the uniqueness of the food – the chunkiest toddler meal you can buy, just like proper grown up food - which makes it really different to other toddler meals. It’s the first time Organix (the parent brand) has been advertised on TV, and and we believe this new advertising will build on the success of the Mighty Meals launch in 2011.” 

To celebrate, the LEGOLAND Windsor Resort has teamed up with London ad agency, DLKW Lowe, to create a new billboard campaign – in minature, promoting the Resort’s mini breaks offering. The billboards are a fraction of the size of standard 6 or 48 sheet advertising, and are all made from LEGO.

The foot high billboards will appear in and around train stations, encouraging public engagement and interaction. They will also be placed near to life size actual billboards.

DLKW Lowe has also made a short film using the mini ads, which will be released on youtube following the activity on Friday.

Tom Knox, CEO of DLKW Lowe, said “The opening of the new hotel at LEGOLAND Windsor Resort is a great opportunity to promote mini- breaks to LEGOLAND and the idea of mini posters made of LEGO seemed to us the perfect brand fit.”

Paul Harvey, Sales and Marketing Director at The LEGOLAND Windsor Resort, added, “LEGOLAND Windsor Resort is well known for its Miniland attractions which now includes the newly launched LEGO® Star Wars™ Miniland Experience – all of which use the power of ‘minature’ to attract and entertain our guests. The DLKW mini billboard campaign is a quirky, playful way of promoting our mini breaks packages.”

This is the third phase of the LEGOLAND Windsor Resort’s marketing for the year so far, which began in early March with a new Global TV campaign, showcasing the breadth of rides available at the park, inviting all ages to come and ‘Play their Part’ at the resort. In addition to this, DLKW Lowe also recently launched a new campaign dedicated to the new LEGO® Star Wars™ Miniland Experience. These Star Wars™ themed 6 sheet advertisements are now running on the tube with additional radio commercials and online activity. 

Created by DLKW Lowe, the campaign asks the public to donate via SMS to activate the creative on screen and receive a personalised on-screen thank you message.

The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Users will be invited to participate with message: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777” Users will then donate a fixed amount by text and each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete.

Completed images appear on penniesforlife.org.uk where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email.

Peter Ryan from The Microloan Foundation commented: “We are delighted by this campaign, it is highly innovative, interactive and we hope will attract a lot of new donors to support our work”

Greg Delaney from DLKW Lowe said: “The beauty of this idea is not just that it uses innovative digital and mobile technology to allow you to interact with the poster, it harnesses this for a great cause - deepening engagement and strengthening the relationship between donor and recipient.”

Digital production and technical build was coordinated by Grand Visual, with SMS monitoring and integration managed through their OpenLoop platform. 3D motion graphics were produced by Absolute with website design and build by United Studios.

The MicroLoan Foundation were awarded £50k worth of media spend for the idea in last year’s ‘The Art of Outdoor Digital Competition’ hosted by Ocean Outdoor.

The campaign runs from the 25th - 26th February 2012 as a weekend domination on Ocean Outdoor’s Southern Terrace digital poster site at Westfield London.

Dan Dawson, Digital Director at Grand Visual commented: “The genius of this campaign is in its immediacy and responsiveness. It encourages the public to participate in the ad itself and personally thanks them for their involvement. Online assets extend the life of the campaign and builds awareness via social networks. 

The TV campaign will be supported by in-restaurant POS designed by OPEN, as well as online Facebook activity by digital agency Pancentric.

The Festive Menu, available until Monday 2nd January 2012, sees the return of the ever-popular Steakhouse Angus, which is accompanied by the brand new Cranberry Chicken Tendercrisp, Jaffa Cake Fusions Ice Cream and Hot Chocolate Brownie.

Jo Blundell, Marketing Director for Burger King Ltd. in the UK and Ireland says, “We’re continuously leading the way with the best quality burgers on the high street and this Christmas is no exception. This is a time for tasty, indulgent treats and the Festive Menu won’t disappoint, tantalising taste buds and giving customers the chance to indulge in the festive season.”

Notes to editors:

*This concept was devised by below-the-line agency OPEN and executed above-the-line by sister agency, DLKWLowe. New advertising agency CHI & Partners will be implementing above-the-line creative from 2012. 

The £2million campaign will feature TV, radio and print ads and was executed with the support of the Alzheimer’s Society. The TV launches on the 7th of November, and the press campaign launches on 14th November. The TV advert, directed by Neil Harris, tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.

Charlie Snow, Director of Strategy at DLKW Lowe, said:

“The campaign reaches out to anyone worried about a loved one's memory loss - a key sign of dementia. It invites them to acknowledge the problem, have the difficult conversation, and encourage their loved one to see the doctor.”

Sheila Mitchell, Deputy Director of Marketing at the Department of Health, said:

"Last year's campaign ‘I have dementia - I also have a life’ was incredibly successful and showed that there is a real opportunity to change people's misconceptions about dementia through campaigns like these.

"With this campaign we've moved on to raising awareness of the symptoms of dementia - the FAST stroke campaign proved how successful this approach can be and it's also the focus of our recent cancer early signs & symptoms campaign.

"Symptoms of dementia can be hard to communicate and we know that people's fear of this illness could act as a barrier to seeking help. DLKW Lowe has once again developed a sensitive approach to tackling a very difficult subject."

TVC airdate is: 7th November 2011 

Directed by Paul Weiland and filmed in Kingston-upon-Thames, the 60 second advert shows Freddie and his team of helpers transforming the empty market square into a bustling festive haven.  The advert follows Freddie as he helps set up the stalls, decorate the Christmas tree and sample the delicious festive banquet.  As day turns to night and the market is lit up, Freddie boards a large ferris wheel to marvel at his handwork and discovers Bruce on the carriage in front, enjoying some ‘Good Game’ Game Pie!

Following the launch of Morrisons ‘M Kitchen’ range in October which saw Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth prepare signature dishes for the retailer, the chefs also feature in the Christmas advert, serving the food to Freddie.  And we mustn't forget ‘the Christmas quiche’ which is served by Bobby the young star ofMorrisons’ summer campaign, who has attracted his own large following of fans.

The advert took seven days to shoot and isMorrisonsbiggest ever TV campaign.  Produced by DLKW Lowe the advert brings to life the supermarkets’ ‘Market Street’ which shoppers can find at everyMorrisonsstore.  Not only can shoppers find the freshest products every day but also specially trained staff who can give helpful advice on preparing, cooking and serving festive food.  Thanks toMorrisons’ new Executive Chef,Neil Nugentand his team of trained chefs, shoppers can also discover a fantastic range of new products to suit every Christmas occasion.

James Condon, Marketing Director forMorrisons, said: “At Christmas, more than any other time of the year, shoppers are on the look out for fantastic quality food to share with their friends and family.  Through the Christmas advert our aim has been to bringMorrisons’ delicious festive offering to life in a fun and cheerful way which Freddie helps to deliver perfectly.  Whether it’s a British turkey or Game Pie,Morrisonspride itself on the fresh, tasty food it offers and we look forward to helping customers with their Christmas shop.”

-ends-

The commercial was written by creatives Richard Holmes and Remco Graham of DLKW Lowe and directed by Paul Gay of Waspface. The campaign seeks to position Halfords as a place to go for lasting gifts – in this case, we follow the journey of a little girl, from the initial excitement she has at discovering she has been given a brand new bike for Christmas, to the continuous joy she gets from the bike all year round, through all weathers!

With times tough, customers are seeking out more useful gifts that give genuine value for money and pleasure, as opposed to ‘throw away on Boxing Day’ gifts. Halfords are the authority when it comes to family biking, so wanted to bring this insight to life, showing that your child’s first bike is a gift that can give again and again.

Halfords continue to build on their Easter campaign, positioning Halfords as the helpful retailer in tune with customer needs – providing quality products, great prices and unique in-store build and fitting services. The package of ads being broadcast on TV and online in the run up to Christmas include offers to entice those looking to prepare early for Christmas.

Gerry Murphy, Group Brand Marketing Director for Halfords commented ‘Our customers have had it really tough this year and deserve treating their families with gifts that last. We’re committed to helping them this Christmas by stocking quality products – like bikes which we can build, safety check and fit for them – so they can be used all year round, making the most of their hard earned money.’

The TV commercial launches on Wednesday 26^th October 2011.

The campaign kicks off with a 60 second TV advert starring Freddie Flintoff that breaks during X Factor on Saturday 15^th October.

Written by creative directors Tom Hudson and Lee Goulding of DLKW Lowe, the advert depicts Freddie at home searching his kitchen for the perfect food to prepare for dinner for his wife Rachel.

As he enters his Kitchen he is transported to the Morrisons development kitchen where he finds four of the UK finest chefs; Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth preparing their signature dishes all of which now form part of Morrisons new ‘M Kitchen’ range.

As Freddie meets each of the chefshe addresses them fluently in their first languages, discussing the finer points of each dish in perfect French, Italian, Hindi and finally Lancastrian dialect.

The campaign also includes press, OLA, and outdoor executions.

Morrisons’ M Kitchen range includes 300 restaurant quality meals to enjoy at home. The overhaul has been cooked up by the Morrisons team of restaurant chefs, at the company’s centre of innovation – The M Kitchen – a real working kitchen constructed at the supermarket’s head office.

The transformation is part of a two-year brand review that will also see tiering evolve from the widely-used ‘good-better-best’ model to one based around four consumer needs: to buy conveniently, responsibly, fresh and on a budget.

The challenge is to try and blow out all the candles on the THORPE PARK Fright Nights 10^th Birthday cake by blowing into your microphone. What the viewer doesn’t know is that the cake is no ordinary cake; a shocking surprise lies in wait. While you are watching the horror video, you are also being filmed and recorded by your webcam and microphone so that your scare moment can be recorded and posted into the Fright Nights gallery. You can then share the invitation with your friends to try and scare them and watch their reactions. Each person who adds the application to their Facebook profile is entered into a competition to win Ultimate Fastrack Tickets to THORPE PARK’s Fright Nights

The ATL campaign consisting of press, TV, cinema, radio, digital and outdoor  was masterminded by creatives Tom Hudson and Lee Goulding of DLKW Lowe and the TV was directed by Jackie Oudney of Rogue Films.

The TV advert sees a series of scenarios depicting parents and their dis-interested kids arriving at a party, playing football or on a games console. The kids are only interested in one thing, going to Morrisons. Finally, the reason is revealed, and you see the delight of one of the kids, standing in a Morrisons store, finding a gold card and consequently winning.

The 30” spot was created by DLKW Lowe, and directed by Trunk animation house.

Featuring the classic theme song from the “The Goodies”  TV show, the commercial stars Richard Briers, and a cast of younger voices to bring to live the Goodies characters: Ellie, Dillon, Hattie, Jo-Jo, and Alfie.

The advert sees the Goodies gang exploring Goodies Park – a world where a single Cheese and Herb Puff can become a parachute, Tomato Noughts and Crosses crisps become stepping stones across a stream, and there is a Fruit and Water fountain.

The endline “thank goodness for Goodies” positions the brand as a lifesaver for parents, coming to the rescue with a snack for toddlers that’s packed full of goodness.

Goodies is currently the No. 1 snack brand for toddlers in UK, with an 80% share of market.  The Goodies range is produced from 100% organic and natural ingredients. The ‘No Junk Promise’ means that Goodies never add salt, processed sugars or any nasty additives.  This campaign will be supported by a £750,000 national, terrestrial advertising spend, part of a £1 million spend for Goodies.

The TV campaign will be extended using targeted pre-rolls and video MPUs in  mother and baby online media channels.

The campaign was put together with thanks to Sue Fernando at the Media Shop for media planning and buying.

Created by DLKW Lowe, the campaign features 80's pop legends Black Lace performing a unique thetrainline.com version of their catchy, top ten hit song 'Do the Conga'.

Featuring a fully choreographed Conga line with a cross-section of the Great British train-travelling public; a gold lycra clad dance troupe; fireworks; a giant mobile phone and the Kings of Catchy themselves - Black Lace - the ad is instantly memorable.

The first new creative from thetrainline.com in over two and a half years, this new campaign communicates to travellers that thetrainline.com is dedicated to helping customers to make savings on train tickets.

A series of behind the scenes films on YouTube will show 'the making of' the ad. They feature two comedians playing marketing executives from thetrainline.com who decide to bring back Black Lace to recreate a special thetrainline.com version of 'The Conga' in order to make their brand more memorable.

Iain Hildreth, Director of Marketing at thetrainline.com said, "At thetrainline.com we're dedicated to helping UK train travellers make savings on train tickets by buying in advance online. People tell us that they don't always remember to do this so our new campaign is designed to help remind them in a colourful, catchy and instantly memorable way.

"We want people to remember that they can save 43%* on average by booking on thetrainline.com and even make a saving right up to 6pm* the day before they travel. With Black Lace on vocals and that infamous dance favourite The Conga, we're confident our new campaign will certainly get that message across and encourage more people to take advantage of the savings on thetrainline.com to get out and about in the UK by train."

The campaign will also feature on radio and online including homepage takeovers on sites such as MSN, Sky and YouTube - where a special 'Choo Choob' channel has been created as a hub for additional content to support the creative.

The first TV ad in the campaign breaks on 30 April during Britain's Got Talent on ITV1 followed by supporting 10 second spots.

Thetrainline.com has developed this new campaign alongside its creative agency DLKW Lowe; media agency Vizeum and PR agency Seventy Seven PR. 

Both commercials were written by creatives Jackie Steers and Ira Joseph of DLKW Lowe and directed by Paul Gay of Hungry Man. The campaign positions Halfords as a helpful retailer in tune with customers needs, by packaging Halfords range of quality products, great prices and unique in-store services – such as fitting of roofboxes, sat navs and free bike building – under the banner of helpfulness.

‘Croc’ is the first ad on air – to take advantage of the impending Easter getaway – showing a mum’s novel method to get her sedantry family out of the house to enjoy the great outdoors, enabled by Halfords great deals on a roofbox, cycle rack and Sat Nav and their unique fitting servcies. The endline ‘That’s Helpful, That’s Halfords’ is surprisingly delivered by mum’s amphibious accomplice.

The second spot, called ‘Old Bikes’, shows a family setting off on incredibly old and rusty looking bikes only to see them fail spectacularly, resulting in their need for new bikes and therefore a trip to Halfords, where they are greeted by helpful staff who show them a range of quality bikes, great deals and a Bikehut mechanic who builds, fits and safety checks them for free. The ad closes on the happy family on their new bikes enjoying a sunny cycle ride, with the child’s toy delivering the endline ’That’s Helpful’.

Gerry Murphy, Group Brand Marketing Director for Halfords commented “I’m really excited about the ‘That’s Helpful’ campaign. I think it’s such a simple concept which will mean so much to our customers. The campaign is the start of a strategic commitment from us to our customers around us delivering helpfulness, not just in our advertising, but everyday in our stores.

Lynn Murphy, General Manager Marketing, added ‘That’s Helpful That’s Halfords’ is our bold new advertising strapline, but it’s more than that. It’s how we want to be to our customers. We want to be famous for being helpful. Through our great deals, quality products and in particular our unique and helpful services such as ‘We Fit, We Build and We Assemble’.

The first advert ‘Croc’ launches on Wednesday 13th April 2011. The second ad ‘Old Bikes’, breaks on Saturday 16th April 2011. 

The Department of Health has launched a new advertising campaign, created by DLKW Lowe, urging people to spot the early signs of dementia and to get early diagnosis.

The £1.2million campaign will feature TV, radio and print ads and was executed with the support of the Alzheimer’s Society. It launches on the 4^th of March in two pilot regions - North West and Yorkshire & Humber - with a view to a national roll-out if successful. The TV advert, directed by Neil Harris, tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.

Charlie Snow, Director of Strategy at DLKW Lowe, said:

“The campaign reaches out to anyone worried about a loved one's memory loss - a key sign of dementia. It invites them to acknowledge the problem, have the difficult conversation, and encourage their loved one to see the doctor.” 

Sian Jarvis, Director General of Communications at the Department of Health, said:

"Last year's campaign ‘I have dementia - I also have a life’ was incredibly successful and showed that there is a real opportunity to change people's misconceptions about dementia through campaigns like these.

"With this campaign we've moved on to raising awareness of the symptoms of dementia - the FAST stroke campaign proved how successful this approach can be and it's also the focus of our  recent cancer early signs & symptoms campaign.  

"Symptoms of dementia  can be hard to communicate and we know that people's fear of this illness could act as a barrier to seeking help. DLKW Lowe has once again developed a sensitive approach to tackling a very difficult subject."

TVC airdate is: 4^th March 2011

Marie Curie Cancer Care is airing its first ever commercial for TV and cinema this March to support its annual Great Daffodil Appeal. DLKW Lowe created the spot which features Alison Steadman, whose mother who died from cancer was cared for by Marie Curie nurses during her final months. The campaign highlights the daffodil as the emblem of the charity and the actress explains that she wears hers as a thank you to those nurses for their support. She asks “What does your daffodil say?” as viewers are asked to show their support for the charity by wearing a daffodil, whatever their reason.

Marie Curie’s Great Daffodil Appeal takes place every March with collectors giving out daffodil pins nationwide in exchange for a donation. The campaign seeks to raise awareness for the work of the charity. Marie Curie Nurses provide end of life care to patients in their own homes. The charity’s nine hospices provide expert care and the best possible quality of life, totally free, for people with cancer and other illnesses

The ad was produced with thanks to Alison Steadman, John Hollis at Nice Shirt Films, the sound studio Scramble and Pearl and Dean who generously donated their time and resources and enabled Marie Curie to make the film.

TVC airdate is: 1^st March

 On Monday 8th November, E.ON is launching a major new campaign to encourage the country to get energy fit.

Created by DLKWLowe, the campaign sets out to promote the launch of eonenergyfit.com, a new website that provides personalised energy efficiency advice with tools that allow users to enter detailed information on energy use.

The campaign launches with a 40” commercial, directed by Jim Lefevre of Nexus Productions and features a pair of loveable animated mice who are displeased by human’s energy saving measures impacting on their comfortable life.    The energy saving measures, inspired by eonenergyfit.com includes the implementation of draft excluders limiting the mice’s access under the door and their draughty little mice holes being filled up with cavity wall insulation.

The mice characters, playing the role of saboteurs are played by Jim Broadbent, who stars as Major Mouse, and Mark Maier who plays his sidekick Riley.  They are searching for ways to evade their human neighbours.

The TV is part of a fully integrated campaign including radio, online, press and outdoor advertising.

The first advert launches on Monday 8^th November 2010, at 7.45pm during the mid-break of Coronation Street on ITV1.