JWT London, London 
- 1 Knightsbridge Green
- London SW1X 7NX
- United Kingdom
- Phone: 020 7656 7000
- Fax: 020 7656 7010
- Country Phone Code: 44
- Website: www.jwt.co.uk
- Email: [email protected]
Debenhams - “Mother's Day”
Debenhams| Title | Mother's Day |
| Agency | JWT London |
| Advertiser | Debenhams |
| Brand | Debenhams |
| Product Category | Department Stores, Supermarkets |
| Campaign Name | Mother's Day |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | March 24, 2011 |
| Media Type | Television |
| Awards | Cannes Lions International Festival of Creativity, 2011 (Bronze Lion) for Retail stores |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Nicholla Longley |
| Art Director | Simon Horton |
| Copywriter | Hannah Ford |
| Director | Joanna Bailey |
| Production Company | The Bare Film Company |
| Producer | Roy Swansborough |
| Account Director | Alex Clarke |
| Editor | Colin Hannan |
| Editor | Melanie Oliver |
| Sound | James Forbear |
Concept
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JWT London created a TV and viral film prompting viewers to make their mums feel special on Mother’s Day.