JWT London, London Follow Update

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  • London SW1X 7NX
  • United Kingdom
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HSBC - "Fancy Dress Street Rugby" - JWT London

  • Fancy Dress Street Rugby
  • HSBC
  • HSBC
  • JWT London
  • United Kingdom
  • Serious Play
Product NameSponsorship of the Hong Kong Sevens 2012 Tourament
Product CategoryCorporate Communication
LanguageEnglish
Date of First Broadcast/PublicationMarch 1, 2012
Media TypeTelevision & Cinema
Others Mindshare Worldwide
Media Agency Mindshare Worldwide
Production Company Plaza Films
Production Company Annex Films
Art Director Miles Bingham
Art Director Kevin Masters
Copywriter Kevin Masters
Copywriter Miles Bingham
Director Paul Middleditch
Account Director Tanya Hamilton-Smith
Account Planner Orlando Hooper-Greenhill
Agency Producer Romila Sanassy
Account Manager Rollo Gwyn-Jones
Editor Andy Packer
Editor Peter Whitmore
Sound Sam Ashwell at 750MPH
Client Andrea Newman
Global Creative Director Axel Chaldecott
Global Creative Director Daniel Hennessy
Serious Play

Problem

Create awareness of HSBC's sponsorship of the Hong Kong Sevens 2012 tournament