HSBC - “Fancy Dress Street Rugby”
HSBC
| Title | Fancy Dress Street Rugby |
| Tagline | Serious Play |
| Agency | JWT London |
| Advertiser | HSBC |
| Brand | HSBC |
| Product Name | Sponsorship of the Hong Kong Sevens 2012 Tourament |
| Product Category | Corporate Communication |
| Campaign Name | Serious Play |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | March 1, 2012 |
| Media Type | Television & Cinema |
| Others |
Mindshare Worldwide |
| Media Agency |
Mindshare Worldwide |
| Art Director |
Miles Bingham |
| Art Director |
Kevin Masters |
| Copywriter |
Kevin Masters |
| Copywriter |
Miles Bingham |
| Director |
Paul Middleditch |
| Account Director |
Tanya Hamilton-Smith |
| Account Planner |
Orlando Hooper-Greenhill |
| Agency Producer |
Romila Sanassy |
| Account Manager |
Rollo Gwyn-Jones |
| Editor |
Andy Packer |
| Editor |
Peter Whitmore |
| Sound |
Sam Ashwell at 750MPH |
| Client |
Andrea Newman |
| Global Creative Director |
Axel Chaldecott |
| Global Creative Director |
Daniel Hennessy |
| Production Company |
Annex Films |
| Production Company |
Plaza Films |
Problem
Create awareness of HSBC's sponsorship of the Hong Kong Sevens 2012 tournament
