J. Walter Thompson London London, United Kingdom Full Service

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J. Walter Thompson London Creative Work

Title "Fancy Dress Street Rugby"
Agency J. Walter Thompson London
Others Mindshare Worldwide
Media Agency Mindshare Worldwide
Production Company Annex Films
Campaign Serious Play
Advertiser HSBC
Brand HSBC
Date of First Broadcast/Publication 3/2012
Product Sponsorship of the Hong Kong Sevens 2012 Tourament
Business Sector Corporate Communication
LanguageEnglish
Problem

Create awareness of HSBC's sponsorship of the Hong Kong Sevens 2012 tournament

Tagline Serious Play
Tagline (original language) Serious Play
Media Type Television & Cinema
Soundtrack Lonely Boy
Production Company Plaza Films
Art Director Mr. Miles Bingham
Art Director Mr. Kevin Masters
Copywriter Mr. Kevin Masters
Copywriter Mr. Miles Bingham
Director Mr. Paul Middleditch
Account Director Ms. Tanya Hamilton-Smith
Account Planner Mr. Orlando Hooper-Greenhill
Agency Producer Miss Romila Sanassy
Account Manager Mr. Rollo Gwyn-Jones
Editor Mr. Andy Packer
Editor Mr. Peter Whitmore
Sound Sam Ashwell at 750MPH
Client Ms. Andrea Newman
Global Creative Director Mr. Axel Chaldecott
Global Creative Director Mr. Daniel Hennessy

Recent Work