J. Walter Thompson London London, United Kingdom Full Service

J. Walter Thompson London Creative Work

TitleReggae Sauce
Agency
Campaign Put some Music in your Food
Advertiser AB World Foods
Brand Reggae Reggae Sauce
Date of First Broadcast/Publication
Business Sector Soups, Stuffing, Cooked Sauces
Tagline Put some Music in your Food
Story

The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. 

Problem

Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments 

Media Type Television & Cinema
Sound
Production Company Aardman Animations
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Account Director
Account Planner
Account Planner
Agency Producer
Account Manager
Media Planner

Recent Work