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J. Walter Thompson London Creative Work

Title "Reggae Sauce"
Agency J. Walter Thompson London
Campaign Put some Music in your Food
Advertiser AB World Foods
Brand Reggae Reggae Sauce
Date of First Broadcast/Publication 5/2012
Business Sector Soups, Stuffing, Cooked Sauces

Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments 


The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. 

Tagline Put some Music in your Food
Media Type Television & Cinema
Sound Grand Central Sound Studios
Production Company Aardman Animations
Executive Creative Director Mr. Russell Ramsey
Creative Director Mr. Jason Berry
Art Director Mr. Bruno Xavier
Art Director Mr. Christiano Neves
Copywriter Mr. Christiano Neves
Copywriter Mr. Bruno Xavier
Director Merlin Crossingham
Account Director Mr. Dan Duffett
Account Planner Harvey Cossell
Account Planner Claire Jackson
Agency Producer Ms. Denise Connell
Account Manager Patrick Netherton
Media Planner Mr. Siadat Elbadri

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