JWT London, London 
- 1 Knightsbridge Green
- London SW1X 7NX
- United Kingdom
- Phone: 020 7656 7000
- Fax: 020 7656 7010
- Country Phone Code: 44
- Website: www.jwt.co.uk
- Email: jemima.boakie@jwt.com
Reggae Reggae Sauce - “Reggae Sauce”
AB World Foods| Title | Reggae Sauce |
| Tagline | Put some Music in your Food |
| Agency | JWT London |
| Advertiser | AB World Foods |
| Brand | Reggae Reggae Sauce |
| Product Category | Soups, Stuffing, Cooked Sauces |
| Campaign Name | Put some Music in your Food |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | May 3, 2012 |
| Media Type | Television & Cinema |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Jason Berry |
| Art Director | Bruno Xavier |
| Art Director | Christiano Neves |
| Copywriter | Christiano Neves |
| Copywriter | Bruno Xavier |
| Director | Merlin Crossingham |
| Account Director | Dan Duffett |
| Account Planner | Harvey Cossell |
| Account Planner | Claire Jackson |
| Agency Producer | Denise Connell |
| Account Manager | Patrick Netherton |
| Media Planner | Siadat Elbadri |
| Production Company | Aardman Animations |
| Sound | Grand Central |
Story
The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the "It's so nice I had to name it twice" Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon's Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks.
Problem
Make Levi Roots' Reggae Reggae Sauce a more exciting alternative to other condiments