J. Walter Thompson London, London Follow Update

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  • London SW1X 7NX
  • United Kingdom
  • Phone: (+44) 020 7656 7000
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Reggae Reggae Sauce - "Reggae Sauce" - J. Walter Thompson London

  • Reggae Sauce
  • Reggae Reggae Sauce
  • AB World Foods
  • J. Walter Thompson London
  • United Kingdom
  • Put some Music in your Food
Product CategorySoups, Stuffing, Cooked Sauces
Date of First Broadcast/PublicationMay 3, 2012
Media TypeTelevision & Cinema
Sound Grand Central Sound Studios
Production Company Aardman Animations
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Art Director Bruno Xavier
Art Director Christiano Neves
Copywriter Christiano Neves
Copywriter Bruno Xavier
Director Merlin Crossingham
Account Director Dan Duffett
Account Planner Harvey Cossell
Account Planner Claire Jackson
Agency Producer Denise Connell
Account Manager Patrick Netherton
Media Planner Siadat Elbadri
Put some Music in your Food


The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. 


Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments