JWT London, London
- 1 Knightsbridge Green
- London SW1X 7NX
- United Kingdom
- Phone: 020 7656 7000
- Fax: 020 7656 7010
- Country Phone Code: 44
- Website: www.jwt.co.uk
- Email: jemima.boakie@jwt.com
NCDV - “House Hunt”
National Centre for Domestic Violence| Title | House Hunt |
| Agency | JWT London |
| Advertiser | National Centre for Domestic Violence |
| Brand | NCDV |
| Product Category | Charities, Foundations, Volunteers |
| Campaign Name | House Hunt |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | March 13, 2013 |
| Media Type | Television |
| Length | 70 Seconds |
| Executive Creative Director | Russell Ramsey |
| Art Director | Andy Smith |
| Copywriter | Ryan Lawson |
| Director | Steve Cope |
| Production Company Producer | Kate Taylor |
| Account Director | Emily Medhurst |
| Agency Producer | Anna Howard |
| Editor | Tim Hardy |
| Sound | Munzie Thind |
| Advertising Manager | Steve Connor |
| Production Company | Rattling Stick |
Story
The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent's descriptions include: 'Double-glazed so no-one will hear your screams' and 'be careful on these steep stairs, easy to fall down. Accidentally, of course.'
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy '1 in 4 women will suffer abuse behind closed doors' is shown on screen followed by 'there is a way out'. The ad ends by showing how viewers can get in touch with NCDV.
