J. Walter Thompson London London, United Kingdom Full Service

J. Walter Thompson London Creative Work

TitleHouse Hunt
Agency
Production Company
Campaign House Hunt
Advertiser National Centre for Domestic Violence
Brand NCDV
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story

The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’

As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 

Media Type Television
Length
Executive Creative Director
Art Director
Copywriter
Director
Production Company Producer
Account Director
Agency Producer
Editor
Sound
Advertising Manager

Recent Work