J. Walter Thompson London London, United Kingdom Full Service

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J. Walter Thompson London Creative Work

Title "House Hunt"
Agency J. Walter Thompson London
Production Company Rattling Stick
Campaign House Hunt
Advertiser National Centre for Domestic Violence
Brand NCDV
Date of First Broadcast/Publication 3/2013
Business Sector Charities, Foundations, Volunteers
Story

The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’

As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 

Media Type Television
Length70 seconds
Executive Creative Director Mr. Russell Ramsey
Art Director Mr. Andy Smith
Copywriter Mr. Ryan Lawson
Director Mr. Steve Cope
Production Company Producer Ms. Kate Taylor
Account Director Mrs. Emily Medhurst
Agency Producer Ms. Anna Howard
Editor Mr. Tim Hardy
Sound Mr. Munzie Thind
Advertising Manager Mr. Steve Connor

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