JWT London, London Follow Update

  • 1 Knightsbridge Green
  • London SW1X 7NX
  • United Kingdom
  • Phone: (+44) 020 7656 7000
  • Fax: (+44) 020 7656 7010

NCDV - "House Hunt" - JWT London

  • House Hunt
  • NCDV
  • National Centre for Domestic Violence
  • JWT London
  • United Kingdom
  • House Hunt
Product CategoryCharities, Foundations, Volunteers
Date of First Broadcast/PublicationMarch 13, 2013
Media TypeTelevision
Length70 Seconds
Production Company Rattling Stick
Executive Creative Director Russell Ramsey
Art Director Andy Smith
Copywriter Ryan Lawson
Director Steve Cope
Production Company Producer Kate Taylor
Account Director Emily Medhurst
Agency Producer Anna Howard
Editor Tim Hardy
Sound Munzie Thind
Advertising Manager Steve Connor

Story

The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent's descriptions include: 'Double-glazed so no-one will hear your screams' and 'be careful on these steep stairs, easy to fall down. Accidentally, of course.'

As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy '1 in 4 women will suffer abuse behind closed doors' is shown on screen followed by 'there is a way out'. The ad ends by showing how viewers can get in touch with NCDV.