JWT London, London 
- 1 Knightsbridge Green
- London SW1X 7NX
- United Kingdom
- Phone: 020 7656 7000
- Fax: 020 7656 7010
- Country Phone Code: 44
- Website: www.jwt.co.uk
- Email: jemima.boakie@jwt.com
Smirnoff Red - “Sea”
Diageo| Title | Sea |
| Tagline | Extraordinary Purification, Clearly Smirnoff |
| Agency | JWT London |
| Advertiser | Diageo |
| Brand | Smirnoff Red |
| Product Category | Spirits, Fortified Wines |
| Campaign Name | Sea |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television & Cinema |
| Length | 60 Seconds |
| Awards | Kinsale Shark Advertising Festival, 2008 (Silver) for International Craft: Best Use of Post Production - Special Effects Cannes Lions International Festival of Creativity, 2008 (Bronze Lion) for Alcoholic Drinks CLIO Awards, 2008 (Silver) for Visual Effects International ANDY Awards, 2008 (Bronze) for Special Effects Advertising Creative Circle Awards, 2008 (Bronze) for Best Idea in 60 Seconds or Over British Arrows, 2008 (Diploma) for European British Arrows, 2008 (Diploma) for Cinema Commercials also shown on TV British Arrows, 2008 (Bronze) for Best 30-60 Second TV Commercial British Arrows, 2008 (Diploma) for Alcoholic Drinks Eurobest, 2007 (Eurobest Gold) for Alcoholic Drinks |
| Executive Creative Director | Nick Bell |
| Creative Director | Jonathan Budds |
| Creative Director | Anita Davis |
| Art Director | Rob Spicer |
| Copywriter | Adam Griffin |
| Director | Daniel Kleinman |
| Production Company Producer | Johnnie Frankel |
| Agency Producer | Sarah Patterson |
| Editor | Steve Gandolfi |
| Music | Peter Raeburn |
| Production Company | Rattling Stick |
| Editing Company | Cut + Run |
| Post Production | Framestore |
| Sound Design Company | Soundtree |
Story
Sea brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka. The film see the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.
Problem
Communicate the purity of Smirnoff Vodka.