JWT London, London Follow Update

  • 1 Knightsbridge Green
  • London SW1X 7NX
  • United Kingdom
  • Phone: 020 7656 7000
  • Fax: 020 7656 7010

Smirnoff Red - "Sea" - JWT London

  • Sea
  • Smirnoff Red
  • Diageo
  • JWT London
  • United Kingdom
  • Sea
Product CategorySpirits, Fortified Wines
MarketUnited Kingdom
LanguageEnglish
Media TypeTelevision & Cinema
Length60 Seconds
Awards Kinsale Shark Advertising Festival, 2008 (Silver) for International Craft: Best Use of Post Production - Special Effects
Cannes Lions International Festival of Creativity, 2008 (Bronze Lion) for Alcoholic Drinks
CLIO Awards, 2008 (Silver) for Visual Effects
International ANDY Awards, 2008 (Bronze) for Special Effects
Advertising Creative Circle Awards, 2008 (Bronze) for Best Idea in 60 Seconds or Over
British Arrows, 2008 (Diploma) for European
British Arrows, 2008 (Diploma) for Cinema Commercials also shown on TV
British Arrows, 2008 (Bronze) for Best 30-60 Second TV Commercial
British Arrows, 2008 (Diploma) for Alcoholic Drinks
Eurobest, 2007 (Eurobest Gold) for Alcoholic Drinks
Production Company Rattling Stick
Editing Company Cut + Run LDN
Post Production Framestore
Sound Design Company Soundtree Music
Executive Creative Director Nick Bell
Creative Director Jonathan Budds
Creative Director Anita Davis
Art Director Rob Spicer
Copywriter Adam Griffin
Director Daniel Kleinman
Production Company Producer Johnnie Frankel
Agency Producer Sarah Patterson
Editor Steve Gandolfi
Music Peter Raeburn

Story

Sea brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka. The film see the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.

Problem

Communicate the purity of Smirnoff Vodka.