Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Parent Company:

Network:

Employees: 460

Awards: 357

Creative Work: 111

Clients: 14


Contact Information

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Email:
Website:

Carmen Becker

Carmen Becker

Management Partner

Phone: (+44) (0) 20 7656 7882

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Parent Company:

Network:

Employees: 460

Awards: 357

Creative Work: 111

Clients: 14

J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Email:
Website:

Carmen Becker

Carmen Becker

Management Partner

Phone: (+44) (0) 20 7656 7882

HSBC 'Serious Play' by JWT London

HSBC ‘Serious Play’ brings to life the financial group’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament which takes place from 23-25 March 2012.

The ‘Serious Play’ films, created by advertising agency JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.

‘Serious Play’ captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.

Numerous teams in costumes such as Cowboys, Centurions, Elves and Green Army men feature in high-tempo scenes that unravel across a variety of locations in Hong Kong. The films feature Sevens players from local Hong Kong rugby clubs, as well as stuntmen from around the world. Former England and British Lions player Jason Robinson and past Australia captain George Gregan also make cameo performances in the films.

As part of HSBC’s sponsorship the films will be broadcast within the Hong Kong Stadium during the tournament. Rugby fans can also watch the films on HSBC’s YouTube channel and also on Facebook.

The Cathay Pacific / HSBC Hong Kong Sevens tournament is the flagship event in the HSBC Sevens World Series with 24 international teams set to take part this year.