J. Walter Thompson London London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Full Service Digital Agency, Marketing / Creative Services

Founded in: 1864

Network: J. Walter Thompson Worldwide (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 460

Awards: 324

Creative Work: 29

Clients: 32


Contact

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

Founded in 1864 and headquartered in New York City, J. Walter Thompson is one of the world’s oldest and largest advertising agencies. J. Walter Thompson London   is a full-service...

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J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

HSBC 'Serious Play' by JWT London

March 20, 2012

HSBC ‘Serious Play’ brings to life the financial group’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament which takes place from 23-25 March 2012.

The ‘Serious Play’ films, created by advertising agency JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.

‘Serious Play’ captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.

Numerous teams in costumes such as Cowboys, Centurions, Elves and Green Army men feature in high-tempo scenes that unravel across a variety of locations in Hong Kong. The films feature Sevens players from local Hong Kong rugby clubs, as well as stuntmen from around the world. Former England and British Lions player Jason Robinson and past Australia captain George Gregan also make cameo performances in the films.

As part of HSBC’s sponsorship the films will be broadcast within the Hong Kong Stadium during the tournament. Rugby fans can also watch the films on HSBC’s YouTube channel and also on Facebook.

The Cathay Pacific / HSBC Hong Kong Sevens tournament is the flagship event in the HSBC Sevens World Series with 24 international teams set to take part this year.