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Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Parent Company:

Network:

Employees: 460

Awards: 357

Creative Work: 184

Clients: 14


Contact Information

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Email:
Website:

Carmen Becker

Carmen Becker

Management Partner

Phone: (+44) (0) 20 7656 7882

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Parent Company:

Network:

Employees: 460

Awards: 357

Creative Work: 184

Clients: 14

J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Email:
Website:
Carmen Becker

Carmen Becker

Management Partner

Phone: (+44) (0) 20 7656 7882

JWT London brings KITKAT to Android



On September 3rd JWT London, Nestlé and Google shocked consumers, the tech, mobile and marketing industries by announcing the next version of the world’s most popular operating system would be called Android KITKAT.

Beyond bringing the two companies together, we co-created the Android KITKAT figure with his iconic KITKAT fingers and logos and made a film that generated over 2 million views in less than 72 hours. We also developed a website that’s been so popular even its small print trended on twitter – leaving us #grannyeyed.

We created Android branding on 50 million KitKat wrappers globally with a compelling on-pack promotion giving consumers the chance to win Nexus tablets and credit for Google Play.

The speed and scale of the success is startling, with the majority of the world’s press covering the story in less than 5 minutes and generating over 1 billion twitter impressions in less than 3 weeks.

Please have a look at the site and film at KITKAT.com

And watch out for more activity as Google launches Android KITKAT to your smartphones.

Have a break on us.