J. Walter Thompson London London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Full Service Digital Agency, Marketing / Creative Services

Founded in: 1864

Network: J. Walter Thompson Worldwide (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 460

Awards: 324

Creative Work: 30

Clients: 32


Contact

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

Founded in 1864 and headquartered in New York City, J. Walter Thompson is one of the world’s oldest and largest advertising agencies. J. Walter Thompson London   is a full-service...

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J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

JWT London brings KITKAT to Android

October 4, 2013



On September 3rd JWT London, Nestlé and Google shocked consumers, the tech, mobile and marketing industries by announcing the next version of the world’s most popular operating system would be called Android KITKAT.

Beyond bringing the two companies together, we co-created the Android KITKAT figure with his iconic KITKAT fingers and logos and made a film that generated over 2 million views in less than 72 hours. We also developed a website that’s been so popular even its small print trended on twitter – leaving us #grannyeyed.

We created Android branding on 50 million KitKat wrappers globally with a compelling on-pack promotion giving consumers the chance to win Nexus tablets and credit for Google Play.

The speed and scale of the success is startling, with the majority of the world’s press covering the story in less than 5 minutes and generating over 1 billion twitter impressions in less than 3 weeks.

Please have a look at the site and film at KITKAT.com

And watch out for more activity as Google launches Android KITKAT to your smartphones.

Have a break on us.