Confectionary giants, KITKAT, were last night named as Brand of the Year.
The FAB Brand of the Year award, which was introduced in 2013, was previously won by McDonald’s.
Established as the brand that champions ‘the break ’, KITKAT have worked with JWT for over 77 years. As KITKAT’s creative partner, JWT London has been responsible for a number of iconic campaigns for the confectioner, such as Nestlé’s branding partnership with Google, the recent ‘Car Chase’ TV ad, as well as the #breakfromgravity activity – seeing a KITKAT being sent to space when Felix Baumgartner had to take a break from his world record attempt due to bad weather.
The FAB Awards is an international awards ceremony celebrating great work for Food And Beverage brands. It took place at The Hurlingham Club in London on 29 May.