“WE TRAVEL NOT TO ESCAPE LIFE, BUT FOR LIFE NOT TO ESCAPE US.”

J. Walter Thompson London has created a sumptuous new global advertising campaign for InterContinental® Hotels & Resorts encouraging consumers to “Live the InterContinental life”.

Aimed at international frequent travellers the campaign delivers the message that InterContinental hotels are the doorway to luxury travel as it should be.

The different campaign executions share the InterContinental brand’s philosophy on travel. They include:

• We travel not to escape life but for life not to escape us
• One’s destination is never a place, but a new way of seeing things
• Discover parts of the world that really should be mythical
• Who lives sees much. Who travels sees more.

This is a 360 integrated campaign supported by paid, owned and earned media, including stature out of home placements in several key international gateway airports, as well as digital and social content.

David Masterman, Creative Director at J. Walter Thompson London, said: “The aim of this campaign is to bring back the allure of luxury travel and capture the philosophy that InterContinental shares with its guests about luxury travel as it should be.”

Simon Scoot, Vice President Global Brand Strategy, InterContinental Hotels & Resorts, said: “We’ve been a leader in luxury travel for the last 70 years, helping our guests enjoy international travel and the lifestyle that it brings. This campaign will inspire international travellers to live the InterContinental life.”