Leagas Delaney - London Ltd, London

  • 1 Alfred Place
  • London WC1E 7EB
  • United Kingdom
  • Phone: 020 7758 1758
  • Fax: 020 7758 1760
  • Country Phone Code: 44

Philosophy & Competitive Advantages

Substance Matters.

Today, ideas need to connect in more and different media. Consumers want involvement in a brand relationship. These two dynamics make it imperative that the substance in a brand is the foundation of all communication.

The Brand in 1 second.
Nowadays, with consumers able to access an ever growing number of digitally driven platforms, a brand has to be known for one thing or not be known at all.

Networking ideas.
A big idea is not big enough. Brands need ideas that connect all platforms, and embrace the new two-way relationship consumers increasingly demand. We call these Networking Ideas.

Anti Formula.
Every brand has a unique set of communication challenges, particularly in the context of the new media landscape. Only through rigorous data-mining, killer insights and outstanding execution can a brand find its own unique voice. There is no formula for this. If there was, everyone would use it, wouldn't they?

Network Description

Leagas Delaney is present in 4 European countries with 5 agencies

Trade Organizations

Marketing Society (MS)
Account Planning Group (APG)