M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated

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M&C Saatchi Creative Work

Title "Change4Life"
Agency M&C Saatchi
Production Company Aardman Animations Ltd
Production Company Framestore
Campaign Change4Life
Advertiser National Health Service
Brand Change4Life
Date of First Broadcast/Publication 1/2009
Business Sector Public Safety, Health & Hygiene
Problem Launch a society wide movement to educate parents of the negative health consequences of the build up of excess body fat in children and inspire and support positive changes to diet and activity levels to prevent it
Media Type Television
Length90 seconds
Market United Kingdom
Music Felt Music
Creative Director Mr. Graham Fink
Art Director Mr. Bill Gallacher
Copywriter Mr. James Lowther
Director Mr. Steve Harding Hill
Producer Ms. Alison Cummins
Account Planner Mr. Richard Storey
Account Manager Mr. Tom Firth
Editor Mr. Nikk Fielden
Advertising Manager Ms. Sheila Mitchell

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