Change4Life - “Change4Life”
National Health Service
| Title | Change4Life |
| Agency | M&C Saatchi |
| Advertiser | National Health Service |
| Brand | Change4Life |
| Product Category | Public Safety, Health & Hygiene |
| Campaign Name | Change4Life |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 3, 2009 |
| Media Type | Print |
| Awards |
ACT Responsible / ACT Dove, 2009 () for
|
| Creative Director |
Graham Fink |
| Art Director |
Bill Gallacher |
| Copywriter |
James Lowther |
| Account Planner |
Richard Storey |
| Account Manager |
Tom Firth |
| Advertising Manager |
Sheila Mitchell |
Problem
Launch a society wide movement to educate parents of the negative health consequences of the build up of excess body fat in children and inspire and support positive changes to diet and activity levels to prevent it
