M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated

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M&C Saatchi Creative Work

Title "Pond"
Agency M&C Saatchi
Campaign Muck In4 Life
Advertiser Department for Environment, Food and Rural Affairs
Brand DEFRA
Date of First Broadcast/Publication 7/2009
Product Muck in 4 Life
Business Sector Environmental & Ecological Issues
Problem To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer
Tagline Stop the kids getting stagnant. Get them digging ponds instead
Media Type Print
Illustrator Astroman
Art Director Mr. Bill Gallacher
Art Director Mr. Conrad Swanston
Copywriter Mr. James Lowther
Copywriter Mr. Alex Bingham
Account Planner Emma Batho
Account Manager Ms. Caroline Voller
Advertising Manager Ms. Emma Kiddle

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