M&C Saatchi, London Follow Update

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: (+44) 020 7543 4500
  • Fax: (+44) 020 7543 4501

DEFRA - "Pond" - M&C Saatchi

  • Pond
  • DEFRA
  • Department for Environment, Food and Rural Affairs
  • M&C Saatchi
  • United Kingdom
  • Muck In4 Life
Product NameMuck in 4 Life
Product CategoryEnvironmental & Ecological Issues
Date of First Broadcast/PublicationJuly 13, 2009
Media TypePrint
Illustrator Astroman
Art Director Bill Gallacher
Art Director Conrad Swanston
Copywriter James Lowther
Copywriter Alex Bingham
Account Planner Emma Batho
Account Manager Caroline Voller
Advertising Manager Emma Kiddle

Problem

To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer