DEFRA - “Event”
Department for Environment, Food and Rural Affairs
| Title | Event |
| Tagline | Why not let your kids get filthy and make a racket somewhere else? |
| Agency | M&C Saatchi |
| Advertiser | Department for Environment, Food and Rural Affairs |
| Brand | DEFRA |
| Product Name | Muck in 4 Life |
| Product Category | Environmental & Ecological Issues |
| Campaign Name | Muck In4 Life |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | July 13, 2009 |
| Media Type | Print |
| Awards |
ACT Responsible / ACT Dove, 2010 () for
|
| Art Director |
Bill Gallacher |
| Art Director |
Conrad Swanston |
| Copywriter |
James Lowther |
| Copywriter |
Alex Bingham |
| Account Planner |
Emma Batho |
| Account Manager |
Caroline Voller |
| Advertising Manager |
Emma Kiddle |
| Illustrator |
Astroman |
Problem
To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer
