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M&C Saatchi Creative Work

TitleEvent
Agency
Campaign Muck In4 Life
Advertiser Department for Environment, Food and Rural Affairs
Brand DEFRA
Date of First Broadcast/Publication
Product Muck in 4 Life
Business Sector Environmental & Ecological Issues
Tagline Why not let your kids get filthy and make a racket somewhere else?
Problem To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer
Media Type Print
Illustrator Astroman
Art Director
Art Director
Copywriter
Copywriter
Account Planner
Account Manager
Advertising Manager

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