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M&C Saatchi Creative Work

Title "Oxford Street"
Agency M&C Saatchi
Campaign The Last Place You Want To Go
Advertiser Dixons Group
Brand Dixons.co.uk
Date of First Broadcast/Publication 9/2009
Business Sector Online Retail, E-store

Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.

Media Type Outdoor/Out of Home
Creative Director Mr. Simon Dicketts
Creative Director Mr. Graham Fink
Art Director Mr. Graham Fink
Copywriter Mr. Simon Dicketts
Account Director Ms. Estelle Lee
Account Planner Mr. Neil Godber
Account Manager Mr. Michael Wilton
Photographer Gareth Davies

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