M&C Saatchi, London 
- 36 Golden Square Soho
- London W1F 9EE
- United Kingdom
- Phone: 020 7543 4500
- Fax: 020 7543 4501
- Country Phone Code: 44
- Website: www.mcsaatchi.com
- Email: [email protected]
Dixons.co.uk - “Knightsbridge”
Dixons Group
| Title | Knightsbridge |
| Agency | M&C Saatchi |
| Advertiser | Dixons Group |
| Brand | Dixons.co.uk |
| Product Category | Online Retail, E-store |
| Campaign Name | The Last Place You Want To Go |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | September 21, 2009 |
| Media Type | Outdoor / Out of Home |
| Awards | Cristal Festival, 2010 (Europe Cristal) for Services Cristal Festival, 2010 (Outdoor Grand Cristal Europe) for Cannes Lions International Festival of Creativity, 2010 (Gold Lion Campaign) for Retail stores D&AD Awards / Yellow Pencil, 2010 (Yellow Pencil) for Writing for Advertising: Poster Advertising Advertising Creative Circle Awards, 2010 (Commendation) for Best Landscape Poster Advertising Creative Circle Awards, 2010 (Commendation) for Best Poster Advertising Creative Circle Awards, 2010 (Bronze) for Best Use Of Copy Eurobest, 2009 (Silver Campaign) for Retail Stores, Restaurants & Fast Food Outlets |
| Creative Director | Simon Dicketts |
| Creative Director | Graham Fink |
| Art Director | Graham Fink |
| Copywriter | Simon Dicketts |
| Account Director | Estelle Lee |
| Account Planner | Neil Godber |
| Account Manager | Michael Wilton |
| Photographer | Gareth Davies |
Problem
Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.