M&C Saatchi, London

  • 36 Golden Square Soho
  • London W1F 9EE
  • United Kingdom
  • Phone: 020 7543 4500
  • Fax: 020 7543 4501
  • Country Phone Code: 44

Dixons.co.uk - “Middle England”

Dixons Group


TitleMiddle England
AgencyM&C Saatchi
AdvertiserDixons Group
BrandDixons.co.uk
Product CategoryOnline Retail, E-store
Campaign NameThe Last Place You Want To Go
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationSeptember 21, 2009
Media TypeOutdoor / Out of Home
Awards Cristal Festival, 2010 (Outdoor Grand Cristal Europe) for
Cristal Festival, 2010 (Europe Cristal) for Services
Cannes Lions International Festival of Creativity, 2010 (Gold Lion Campaign) for Retail stores
D&AD Awards / Yellow Pencil, 2010 (Yellow Pencil) for Writing for Advertising: Poster Advertising
Advertising Creative Circle Awards, 2010 (Bronze) for Best Landscape Poster
Eurobest, 2009 (Silver Campaign) for Retail Stores, Restaurants & Fast Food Outlets
Creative Director Simon Dicketts
Creative Director Graham Fink
Art Director Graham Fink
Copywriter Orlando Warner
Account Director Estelle Lee
Account Planner Neil Godber
Account Manager Michael Wilton
Photographer Gareth Davies

Problem

Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.