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M&C Saatchi Creative Work

TitleSneak
Agency
Campaign Change4Life
Advertiser National Health Service
Brand Change4Life
Business Sector Public Safety, Health & Hygiene
Tagline stop the drink sneaking up on yo
Story

The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses. 

Media Type Television
Creative / Art Direction
Art Director
Art Director
Copywriting
Copywriting
Production

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