M&C Saatchi, London Follow Update

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: (+44) 020 7543 4500
  • Fax: (+44) 020 7543 4501

Change4Life - "Sneak" - M&C Saatchi

  • Sneak
  • Change4Life
  • National Health Service
  • M&C Saatchi
  • United Kingdom
  • Change4Life
Product CategoryPublic Safety, Health & Hygiene
Media TypeTelevision
Creative / Art Direction Jon Muddell
Art Director Gary Monaghan
Art Director Bill Gallacher
Copywriting David Fleetwood
Copywriting James Lowther
Production Aardman

Story

The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses.