Change4Life - “Sneak”
National Health Service
|Tagline||stop the drink sneaking up on yo|
|Advertiser||National Health Service|
|Product Category||Public Safety, Health & Hygiene|
|Country of Production||United Kingdom|
|Creative / Art Direction
The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses.