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M&C Saatchi Creative Work

Title "Sneak"
Agency M&C Saatchi
Campaign Change4Life
Advertiser National Health Service
Brand Change4Life
Business Sector Public Safety, Health & Hygiene

The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses. 

Tagline stop the drink sneaking up on yo
Media Type Television
Creative / Art Direction Jon Muddell
Art Director Mr. Gary Monaghan
Art Director Mr. Bill Gallacher
Copywriting Mr. David Fleetwood
Copywriting Mr. James Lowther
Production Aardman

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