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M&C Saatchi Creative Work

TitleThe Woman Behind The Cancer
Agency
Editing Company
Campaign Support for the woman behind the cancer
Advertiser Breast Cancer Care
Brand Breast Cancer Care
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Philosophy

Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.
The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath. 

Media Type Cinema
Post Production
Photographer Wyatt Clark & Jones
Creative Director
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Director of Photography
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Special Effects / VFX
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