M&C Saatchi London, United Kingdom Full Service

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M&C Saatchi Creative Work

Title "The Woman Behind The Cancer"
Agency M&C Saatchi
Editing Company Speade
Campaign Support for the woman behind the cancer
Advertiser Breast Cancer Care
Brand Breast Cancer Care
Date of First Broadcast/Publication 2/2012
Business Sector Disease Awareness, Support Groups & Associations
Philosophy

Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.
The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath. 

Media Type Print
Post Production The Mill London
Photographer Wyatt Clark & Jones
Creative Director Mr. Mark Goodwin
Concept Mr. Nathan McKenna
Concept Mr. Henrik Holmberg
Creative Team Morgane Alexandre
Creative Team Christopher Ross-Kellam
Director Julia Fullerton-Batten
Director of Photography Mr. Stuart Graham
Producer Sue Cooke
Producer Mr. Bruce McKelvie
Producer Ms. Susan Chedgey
Editor Mark Burnett
Special Effects / VFX Mr. Paul Schleicher
3D Graphics Amaan Akram
3D Graphics Mr. Dan Moore
3D Graphics Mr. Andy Nicholas
3D Graphics Mr. Tom Bolt
3D Graphics Mr. Sergio Xisto
3D Graphics Sauce Vilas
3D Graphics Mr. Luke Tickner

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