|Business Sector||Transport, Travel and Tourism|
We bought media at either side of ITV's London Weekday Weather forecast, and created a series of idents showing alternative weather forecasts from Virgin Holiday destinations.
With a different weather presenter giving a fun, tongue -in-cheek forecast in the local language, and reporting wall-towall sunshine, the reports could not be more different to the real UK forecasts they book ended.
Seeing the two forecasts side-by-sie meant our message was absolutely clear get your summer this winter on a Virgin Holiday
Our insight came from the fact that the people of Britain were facing the coldest winter in 100 years and the second wettest in history. And that was off the back of a pretty poor summer. Getting some sun in the winter, was therefore even more important than usual.
In a flailing economy, people cut back on big ticket items.
|Executive Creative Director||Ms. Elspeth Lynn|
|Art Director||Mr. James Millers|
|Copywriter||Mr. Andrew Long|