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M&C Saatchi Creative Work

Title "House of Peroni: The Residency"
Agency M&C Saatchi
Campaign House of Peroni
Advertiser SABMiller Plc
Brand Peroni Nastro Azzurro
Date of First Broadcast/Publication 5/2013
Business Sector Beverages
Story 'Peroni'. Now synonymous with 'new wave Italian style'. In two month-long London residencies Peroni Nastro Azzuro joined forces with the likes of architect Andrea Morgante, renowned mixologist Salvatore Calabrese and the Michelin-starred Costardi brothers, opening its doors to the throngs of guests looking to be immersed in modern film, new-era fashion creations and the latest in Italian gastronomy. 
Media Type Digital
Length86 seconds

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