M&C Saatchi, London Follow Update

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Peroni Nastro Azzurro - "House of Peroni: The Residency" - M&C Saatchi

  • House of Peroni: The Residency
  • Peroni Nastro Azzurro
  • SABMiller Plc
  • M&C Saatchi
  • United Kingdom
  • House of Peroni
Product CategoryBeverages
Date of First Broadcast/PublicationMay 1, 2013
Media TypeInteractive
Length86 Seconds

Story

'Peroni'. Now synonymous with 'new wave Italian style'. In two month-long London residencies Peroni Nastro Azzuro joined forces with the likes of architect Andrea Morgante, renowned mixologist Salvatore Calabrese and the Michelin-starred Costardi brothers, opening its doors to the throngs of guests looking to be immersed in modern film, new-era fashion creations and the latest in Italian gastronomy.