M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated

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M&C Saatchi Creative Work

Title "NatWest: Little Thankyous"
Agency M&C Saatchi
Campaign NatWest: Little Thankyous
Advertiser The Royal Bank of Scotland
Brand NatWest
Date of First Broadcast/Publication 2/2013
Business Sector Banking, Finance, Law & Insurance
Story Flowers, a hug, a smile; there are lots of ways to say 'thank you'. It requires understanding, appreciation - it's a relationship thing. NatWest positioned itself in 'real people' territory with a promotional campaign for its Cashback Plus debit card rewards scheme. 
Media Type Television & Cinema
Length60 seconds

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