TitleNatWest: Little Thankyous
Campaign NatWest: Little Thankyous
Advertiser The Royal Bank of Scotland
Brand NatWest
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance
Story Flowers, a hug, a smile; there are lots of ways to say 'thank you'. It requires understanding, appreciation - it's a relationship thing. NatWest positioned itself in 'real people' territory with a promotional campaign for its Cashback Plus debit card rewards scheme. 
Media Type Television & Cinema

Featured Work