M&C Saatchi, London Follow Update

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NatWest - "NatWest: Little Thankyous" - M&C Saatchi

  • NatWest: Little Thankyous
  • NatWest
  • The Royal Bank of Scotland
  • M&C Saatchi
  • United Kingdom
  • NatWest: Little Thankyous
Product CategoryBanking, Finance, Law & Insurance
Date of First Broadcast/PublicationFebruary 1, 2013
Media TypeTelevision & Cinema
Length60 Seconds

Story

Flowers, a hug, a smile; there are lots of ways to say 'thank you'. It requires understanding, appreciation - it's a relationship thing. NatWest positioned itself in 'real people' territory with a promotional campaign for its Cashback Plus debit card rewards scheme.