M&C Saatchi, London Follow Update

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: (+44) 020 7543 4500
  • Fax: (+44) 020 7543 4501

NatWest - "Mobile Magic" - M&C Saatchi

  • Mobile Magic
  • NatWest
  • The Royal Bank of Scotland
  • M&C Saatchi
  • United Kingdom
  • Mobile Magic
Product CategoryBanking, Finance, Law & Insurance
Date of First Broadcast/PublicationApril 22, 2014
Media TypeTelevision & Cinema
Length40 Seconds


Conjuring cash from a brick wall, karate class at the click of a button, ice cream money appearing from nowhere... with a little help from NatWest's mobile banking app, mums can be pretty magical. In NatWest's latest ad to raise awareness of its mobile banking efforts, a young girl takes viewers through tales of her mum's 'magical powers', highlighting how customers can easily connect to NatWest at any time of day.