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M&C Saatchi

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TitleMobile Magic
Campaign Mobile Magic
Advertiser The Royal Bank of Scotland
Brand NatWest
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance

Conjuring cash from a brick wall, karate class at the click of a button, ice cream money appearing from nowhere... with a little help from NatWest's mobile banking app, mums can be pretty magical. In NatWest's latest ad to raise awareness of its mobile banking efforts, a young girl takes viewers through tales of her mum's 'magical powers', highlighting how customers can easily connect to NatWest at any time of day. 

Media Type Television & Cinema

Featured Work